The Fastest Way to Move From Ideas to Action NOW

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We want people to be so clear on if you're for them or not, and it's how to position yourself in the languaging around how to be understood immediately. Because if people cannot repeat what you do to their friend and explain it in a sentence, then you don't really have a brand. It's really challenging to make something last if it's not repeatable. Welcome back to the podcast. It's time for another quickie because there's always time to fit in inspiration. Today we are chatting about how information does not equal integration, and we are in a time in the world where you all know that you are getting massive information overload. In fact, to the point where I think a lot of people are actually not even able to fully name what they're feeling. But they just like want to get off social media, whether it's like AI or they're frustrated with the comparison game or they're just frustrated with how they feel online. A lot of people are consuming too much information or trying to really even learn this game of social media and selling online, but starting to just feel like they're at capacity. That is because information Without integration equals constipation. So what we wanna start doing is knowing that we're gonna take in information, knowing what information we are going to take in, and then implementing that information. And this is how we start feeling better and moving forward. So we are living in the most information-rich time that has ever happened in history. We have podcasts, you're listening to one. We have books, we have courses, we have AI that literally gives you free access to anybody's stuff that maybe used to be charged tons of money for. You guys, we have YouTube, we have masterclasses. You can literally learn anything. But the truth is, is that information is not integration. You can have all of it, but you don't really know it because knowing it is not the same as doing it. So the brain is not built for passive learning, you guys. Research in cognitive psychology shows that people retain about 10% of what they read, 20% of what they hear, but 70 to 90% of what they actively practice or teach. And I can honestly tell you that even having this podcast has helped me learn, because when you talk about something, when you teach on something, you learn again. You like deeply learn in yourselves. So what are the things that we need to do in order to be learning and not stuck in podcast mode, course mode, scroll mode? So there's like an implementation gap. So in behavioral science, they call it intention to action gap. So obviously that is you have an intention, but the gap between you doing the thing is something that you need to start figuring out how you solve it. And I'll tell you that you solve it the same way that every other human solves it. So within that gap, what it ends up usually being is that something is blocked in execution, and it's usually lack of clarity. It's too many options. It's no accountability, and it's nobody course correcting you or telling you exactly what the next steps are. So your brain just goes back and defaults to whatever's familiar, and that is probably just doing whatever it is that you were doing and feeling bad and consuming more information and feeling even worse. Trust me, I do this all the time. I know it very well, and then I snap myself out of it and know what it takes to get back into action mode. So decision fatigue literally kills momentum, you guys. So when you're consistently in like massive learning mode and just information overload mode, you are literally increasing your stress. Your strategic thinking completely drops, and it makes you delay choices. Like, you start avoiding, which is insane. Like, the last thing that you want to do is what actually happens when you get information overload is is one of the first signs of that is absolute avoidance, because now you're so overwhelmed you don't even know what the hell to do. So the missing pieces of integration is clarity. It's always just been clarity on what matters and what to do next. It's structure for execution, and it's proximity to people who have done it before. And that is why Chris and I have built our 3-day Built for Bigger Summit. So you guys, I want to tell you exactly what this is going to help you do so that you can know if you're going to actually take the time to come to this summit and listen for 3 days where you get full access to Chris and I and our expert team of people that we have coaching inside of our masterminds, then I want to make sure you know that it's worth it and that is going to be the thing that even though you've gone and done other courses, other masterminds, that this one is totally different because we've actually put in the pieces that move you from where you are right now through that gap of what keeps happening and why you keep failing over and over is because you don't have the pieces in place to truly execute and you're just getting overwhelmed. So day one is pure clarity. It's messaging and brand positioning. You're going to get clear on What is important in brands, the problems that you solve, the messaging that attracts your exact right buyer so they can say, that is me, or that's not me. We want people to be so clear on if you're for them or not. And it's how to position yourself in the languaging around how to be understood immediately. Because if people cannot repeat what you do to their friend and explain it in a sentence, then you don't really have a brand. It's really challenging to make something last if it's not repeatable.

So day 2 is structure.

This is offers. This is funnels. This is your entire like revenue system. So once the brand is clear, we move into how money actually moves through your business. So you're going to learn offer structure that scales, funnels that turn attention, those people that you get, right? Those people's eyeballs that you get from your clear messaging into revenue, and then how to simplify that business model into setting yourself up for your next $100K or your next $500K, whatever that is. So. Most entrepreneurs aren't failing because they're bad. They're failing because they don't have a system. They don't have a system that scales, so they get super overwhelmed. Everything relies on them. They get burnt out and they fail. So day 3 is proximity. This one is huge. This is truly where the real multiplying comes into your business. This is what has changed my life the most, and entrepreneurs truly stall when they're the smartest people in the room. So when they're surrounded by people who don't understand their business and who doubt them, it's really easy to start thinking that you're the weirdo, or that, who are you to think that this is even possible? Or, you're right, this little thing that I'm doing is such a waste of time, and nobody's ever broken this pattern in the family before. Like, you guys, I have so been here. You have to surround yourself with people who have been to where you want to go. Who are doing what you want to do, to normalize not only the problems that you are facing, but to normalize the possibility that you could create something incredible, that you could live off of this, that you can help your family, that you can move forward, that you could create an empire. Whatever it is that you truly want to set your sights on, you need to be in a room with people who don't question anything about you. They say, okay, let's work backwards, let's talk about how we're going to get you to that goal.

When you're growing a company, you know that you need good people around you in order to get to the next level. And right now there's a talented person out there who could take your company to the place that you want. But the question is, do you wanna just hope that they see your job posts before your competitors, or do you wanna match with them using Indeed sponsored jobs? If I had to hire someone for the show tomorrow, I wouldn't mess around with candidates who look decent on paper but don't even get what I do. I'd want somebody who already has worked in podcasting and editing and software and understands workflow and can jump in. And not only do the job well, but help take us to where we want to go. That's why I use Indeed Sponsored Jobs. They help you find people who actually fit what you're looking for. Stop struggling to get your job post even seen on other sites. With Sponsored Jobs, your post is boosted to reach quality candidates, the kind of people who can help your business thrive and drive the results that you need. And the best part is you only pay for results. In fact, sponsored jobs posted directly on Indeed are 95% more likely to report a hire than non-sponsored jobs. So if you're hiring, Indeed is all you need, and I like those stats. So spend less time searching and more time actually interviewing candidates who check all your boxes. Less stress, less time, more results now with Indeed Sponsored Jobs. And listeners of this show will get a $75 sponsored job credit to help get your job the premium status it deserves at indeed.com/podcast. Just go to indeed.com/podcast right now and support our show by saying you heard about Indeed on this podcast.

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So when people are trying to solve everything alone, again, this is a fast track to getting overwhelmed and burnt out and just quitting everything. If you're anything like me, like your default when you go, when you're like doing the wrong steps and you're not surrounded by anyone and you're completely overloaded is avoidance. Like I said, it's like just massive avoidance. It's like, well, I don't know where I'm supposed to start, so I'm just not going to start at all. And focusing on the fact that I am confused and I don't know where to start makes me feel even worse. So I'm just going to completely avoid it again. So proximity to people. Who are doing this work, the work that you want to be doing, is going to raise your standards. It's going to help you make much faster decisions, which in business— business loves speed, success loves speed. In order to learn, you need to speed your way through failure so that you can get all of the data so that you can start winning. Proximity is going to raise your level of thinking. And when you're around people who've done what you want to do, your problems are going to get solved faster. You're not going to sit in those ridiculous problems that you're so overwhelmed with that you're like, oh my God, this is going to take me down. I'm so frustrated. I want to throw my computer at the wall. I hate tech. How do I get through this? Has anybody had this problem before? I have this customer who's saying X, Y, and Z. Is this the end of the world? Like, we just are able to minimize things. So problems that feel so huge are able to get minimized when you're in groups like this. You also get to avoid mistakes, very expensive mistakes. That myself or people in the group have made so that we can help direct you into a place that can save you a lot of money. Let me tell you, I have absolutely been the person who's failed for you so that you do not have to do it. And confidence increases in these rooms because all of a sudden it becomes possible because someone else that you meet with a story exactly like yours has broken through and you go, if she can do it, I can do it too. So we're going to be talking about so many different things. Within these 3 days that are going to help clarify and move you forward. I'm telling you, clarity is everything. Clarity is confidence. Clarity is pure power, because all of a sudden you can actually move in a direction and feel like you can focus your energy on something that actually moves the needle. We're going to be talking a lot about AI and what we see coming down the pipeline, because times, let me tell you, you already know, they are changing. And what is that going to mean for your business. So you guys, I am so incredibly excited about these 3 days. It is next week. I can't wait to have you on. It's Tuesday, Wednesday, Thursday of next week.

Go sign up below.

It is chrisharter.me/summit. You can just scroll right down in the show notes or go to chrisharter.me/summit, and you're going to get to go be on with Chris and I, our team. And there is an opportunity if you're anything like me, who I want to be able to get the most out of it. There's a VIP upgrade where you get access to Chris and I to ask your questions, like face to face, talk about your business and help you move in the direction that you feel you really want to go this year so that we can expand your business, scale your business, and get you to that dream outcome that you want. So you guys go and check it out. I literally cannot wait to see your faces next week. And until next time, earn your happy.

Bye everyone.