The Inner Work Behind a Multi-Million Dollar Leap with Kat Norton, Miss Excel

Big thank you to this episode. Sponsors OpenPhone, the number one business phone system that streamlines and scales your customer communications. Get 20% off of your first six months at openphone.com earn Shopify, the e commerce platform that I trust for glossy. Sign up for your $1 per month trial and start selling today at shopify.com Happy Constant Contact Constant Contact's award winning marketing platform is here to make marketing way easier and way more effective. Get a free 30 day trial when you go to Constant.

If you know on the other side of this you will have everything you ever wanted, would you sit there? I'm going to take the bet on me. Within a few weeks, it was bringing in more money every month than my day job was. I was like, what is going on here?

Hey everyone, welcome back to the earn your happy podcast. Today's episode is another throwback, one of my favorite conversations. And you guys know that I've had this podcast for eight years. So if you're newer to the podcast, I have literally recorded over 1400 episodes, you guys. So I want to make sure that you don't miss any of these super amazing, juicy conversations that I have chosen just for you. Because I can't tell you about the wealth of knowledge that is in this freaking catalog of throwbacks. I don't want you to miss it. It's truly what has change my life and helped me on my journey of growth in entrepreneurship, in relationships, in personal development. And I know that these messages are going to hit you in the same kind of powerful way that they hit me. So I hope that you love this one as much as I do. And let's get started. So on the podcast today, we have got Kat Norton. She's also known on the Internet as Ms. Excel since launching Ms. Excel in 2020. Listen to this, guys. She's grow her TikTok and Instagram audience to over 1 million followers. And this is all teaching how to have fun and save time with Excel. So if you're sitting there thinking, okay, I've got this thing, but I think it's too niche or I want to be talking about, you know, helping people transform their mind or their body or whatever it is that you want to be doing, if you think that you can't grow an audience, I just have to stop you right now. Because if she can grow to a million people talking about Excel, you can do it too. So beyond her success with her brand and membership, she's also into manifestation meditation and inner child work. So on this show we talked all about how she knew she was meant for massive success even when she was living with her parents and didn't have the proof of her success yet. She also shares the practices she did to prepare her nervous system for the platform and influence that she now has, creating what, especially from the outside, looks like overnight success. And she says it was not. She literally had to do all of the internal work before she got there, and she's going to cue you in on how to do that. I had so much fun on this conversation and how to literally shape your reality. Plus, if you know me and you've been listening to the podcast, you know that one of my focuses this year is to be organized. And Kat recently launched Ms. Optimize, giving you resources to productivity, mindset, and business hacks to work smarter and feel happier. Here we go. Kat, I'm so excited to have you on the podcast. Welcome to earn your happy.

Thank you so much for having me. I am beyond excited to be here today.

Okay. So I heard about you from my girlfriend, Lindsay Schwartz, because she interviewed you and she literally couldn't even wait to tell me. She was like, this was one of my favorite interviews. You have to interview her. And it was like, oh, how do I not know this woman? Because you have an amazing following. You do a couple different things. So this is really cool because you are known for teaching Excel. Okay, tell me about this. We have to break this down. How did you get into that? And then we're gonna switch. We're gonna switch roles a little bit into this other person that you are.

Yes. So really, the journey actually began back in March of 2020.

Okay, 2020.

Oh, yeah. All right. Now when all the things were shift and I found myself back in my childhood bedroom of my parents house. I was 27 years old, buried in student debt, being like, what do I want to do with my life?

Yeah.

And I was having one of those moments where I'm like, okay, you know, I'm at my corporate job. It pays the bills, but this isn't lighting me up. This isn't fulfilling me in a creative perspective. And I just feel like there's something more that I could be doing. So I started diving deep into inner work from all different modalities. I was kind of just diving headfirst into the water.

Had you ever done like personal development or anything before? Was this like, what, what even? So what drew you to that? What made you find it?

It was pretty new to me, really. Around 2019, I first went to Morocco on a Kundalini yoga retreat.

Okay.

And that's kind of what first opened my eyes.

That'll crack you open. You like from Zero to Kundalini?

Yeah, I like to do things intensely in life. And so I did that, and that definitely opened up my eyes to, like, okay, there's some other things going on here. Beyond the veil.

Yeah.

And then I was like, all right, we need to get my logical Excel brain on board with all of this, though. So I started diving into the work of Dr. Joe Dispenza. And he does an awesome job of really demystifying the mystical and backing it up with science. And that is really what my little logical mind needed to be like, okay, this, you know, think positive and good things will happen narrative and really back it up with some science. So I read the first hundred pages of his book in March of 2020, which is breaking the Habit of Being yourself.

Yeah, I love that one.

Amazing. And in those first hundred pages, it just shifted the way I was looking at the world. So that was really, you know, getting the brain on board. Then simultaneously, I was like, all right, I'm going to dabble in this inner child work realm, subconscious reprogramming, and see what this is all about. So I did. Lacy Phillips has a program called To Be Magnetic, and I'm a Capricorn. And it's a really nice, structured way to do inner child work because a lot of the space just really felt like, to me, kind of out there. And, like, I wanted to know, like, do steps and A, B, C and D and get to this result. And just trying to add a little bit of that structure to it. That's something that worked really well for me. And I was, you know, twice a day, popping on my headphones before work, after work and just reprogramming my subconscious, reprogramming different memories that were holding me in place. And then the third thing I layered in was more of the Kundalini yoga. And a lot of people might not be familiar with Kundalini.

Give everyone a little rundown.

Yeah.

They're like, what the heck?

Kundalini is really my meditation of choice because it's not something where, you know, you have to sit there and just, like, close your eyes and try to blank out your mind. Where for me, like, my brain, I got my brain scanned. I'm, like, always in high beta, so it's. It's a lot going on upstairs. And that was always really hard for me. And so I kind of wasn't really meditating as often, where Kundalini Yoga, there is just a lot going on you have your eyes in a certain gaze. You're doing certain mudras, like hand positions. You're chanting. So there's things coming out your mouth. You're like there, there's just a lot happen.

You bring something to focus on with each thing.

Yeah, yeah, yeah. And there's all different types. So I was doing a prosperity meditation every day. Right when I was starting this out.

While you're in your parents house.

Oh yeah, I'm just chanting. Yeah. I'm like, let's bring it, team. Get me out of this house. Like it's time to go, somebody. Yeah. So I really started diving into the Kundalini yoga and it does a really good job at moving subconscious thought forms too. On more of a. In the brain level. So it's a lot of it. It's not something like I'm gonna sit and focus on that time when I was 4. You know, you're just doing like an addiction meditation that's going through and breaking addictive thought patterns. And there's so many different angles to that. So really between the three of those, for me, I was just like overhauling a ton of stuff from March, April, May. So then by the time it got to June, I was on the phone with one of my best friends and she's a projector in human design. If you're, if you've gone down the human design rabbit hole, directors are like very much visionaries and they're really good at like pulling down creative thoughts. And I was like, you know, I feel like I could create some kind of side hustle. Maybe if I had some more income I can move out of my parents house and you know, start doing something more with my life. And she was like, well, what if you put the excel tips on TikTok? Because a little backstory on the side of my day job. I was teaching Excel for fun. For like an Amazon gift card. I love you. I was like, yeah. I just started out the company. I was trying to, you know, build my brand there. And I was like, you know what? A lot of people need Excel help. I'm really good at Excel. I can help people. So I built out an internal training program and next thing you know, they're flying me around the US hosting these live Excel sessions. Wow. And I just love to do it. So she was like, what if you took these tips and put them on TikTok? And internally I was like, TikTok? You know, were you scared, TikTok? Oh yeah. I had so much resistance to tick tock. In particular because, you know, I saw my friends on. I'm like, I'm gonna read a book. I'm not gonna go on Tick tock. You know, Like, I had such, like, preconceived notions about it. So internally, initially, I like, pulled back and was like, no, I can't just go on tick tock. I have a question.

Did you even think it would work? Were you like, Excel and tick Tock? Will this even work?

Yeah. I didn't even have the app on my phone. Like, I didn't even know how it worked. I felt like such a granny. Yeah. And so. But when she said. Said it, the interesting part was it was like this lightning bolt moment where I saw the content and I just saw this Excel screen above my head to the Drake song. Twosie slide left foot up, right foot slide to the left, and the right function. Like, when she said it, it was just like, boom. I saw this, and I'm like, what? And so I get off the phone with her, and I can't stop thinking about this idea. I download TikTok. I Look, nobody's teaching Excel on it. And I'm like, do people just not, like, excel on TikTok or, like, am I gonna be the first to do this?

Right?

And I'm digging around. There's nothing there in the Excel space. And then I kept thinking about. I'm like, well, you know, I don't really know how to video edit. How does one get an Excel screen above their head? Right? Like, I. I don't know how to do that. So I spent two days kind of, like, thinking, mulling over the idea, and was actually having so much resistance in the body because my brain was like, you can't make TikTok. But my gut was like, make the tick Tock. So never forget, Friday rolls around. My schedule magically opens, like, meetings just falling off the calendar. And I had this block of time, and I'm like, you know what? I'm just gonna do a dry run of this Excel thing and see if I could get this screen above my head. Because, you know, if I can't even get the screen above my head, this idea is out the window. And so I didn't even do hair and makeup because this was early pandemic days. You're always not putting on makeup for nothing. So I was like, all right, I'm just going to, you know, grab my little ring light. And I stood in front of the light that I had for, like, meetings and stuff, and I made this, like, dancing video. It's a Left foot up, right foot slide. I'm just like pointing. And then I did. I made a zoom call. I made a fake zoom call and I recorded my screen and doing the Excel clicking. And then I googled easiest video editor and I came up with we video. And I watched a 40 minute YouTube video, taught myself how to edit and was like, okay. So I took the two pieces, I put them together and was like, wait, this is actually pretty cool. Like this. I kind of dig this. So I'm like, all right. Now meanwhile, it's a Friday night. Like my boyfriend's over my mom's. They're like, what are you doing? And I'm like doing full glam in the bathroom. Like it's the middle of pandemic. Like, you're not going anywhere. What are you doing? I'm like, you know, popping myself up and I got this. And then I go into the room and I just knocked out like 10 videos.

Wow.

Yeah. And I sat in my room that weekend and I edited them. And then on June 7, I posted my first one. Now meanwhile, before this, I YouTubed the TikTok algorithm. I'm like, if there's these like 12 year olds making millions of dollars on TikTok, like I'm a kid, I'm a figure out. So I go on YouTube and I like watch some videos, like post it this time, you know, like the quantitative stuff. And I'm like, all right, I'm going to game this. I got this. And I start posting one video a day. And now, yes, I had worked through a lot of my stuff to get to that point, but there was still some resistance there. So I'm like, you know what, I'm just not going to tell anybody about this. This is going to be my secret TikTok account. And if it flops, like, nobody's going to know. It's fine. So only my boyfriend, my mother knows. So I started posting one video a day. And by the fourth video, I had that DMX song X gonna give it to you. Oh, yeah, to the X function.

And he did.

And next thing you know, the video reaches a hundred thousand views.

Oh, God.

And it gets pushed to all these people I know at work because it's somehow like synced to my contacts. And I'm like, oh my God, gave it to me. I'm freaking out. And all of a sudden it gets pushed to all these people I know I'm getting like messages from people at work. I'm like, oh, like the vulnerability hangover was strong.

Like I didn't know you like dmx.

Yeah. And like, meanwhile, though, I still had, like, you know, six more videos to post. So I just give go home one a day by video number six. The CEO of an IT company reaches out in my comments and is like, hey, I really love your teaching style. I'm looking to create G suite training videos. So, like, the Google version of everything I was doing for students, parents, and teachers.

Oh, my God.

Schools were going digital.

Yeah.

And he had this company helping all these schools in Massachusetts. And he's like, we need help, we need content. So, you know, clearly, I'm a Microsoft gal.

You're like, I have. I've made six videos. I am your girl.

You can hire me. So, yeah, you know, and I didn't really know Google as well, but I taught myself that. And I got on the phone with him and I never forget, he asked what my hourly rate was like. I've never had an hourly rate before. So I was like, the high, the biggest number I could muster up in the moment. I was like, $100 an hour was like, what I can muster. And I'm like, he'll negotiate me to 50 and I'll take it.

Yeah.

And that was. I go in, you know, because I'd backed into two. I was like, my dream is to bring in enough money from the side hustle so that, like, I could pay for our future mortgage for a house on Long Island. Because that was the vision at the time. And so I. I'm like, I want like $5,000 a month. In my head, that was like, crazy.

Oh, yeah.

And so I'm like, okay, like a hundred dollars an hour. I'm backing into the numbers. I get on the meeting, I tell this man, a hundred dollars an hour. Just straight face. I've been on TikTok for six days. And he literally was like, okay.

He's like, yes.

And I'm like, what?

It's like, we budgeted 5,000.

Yeah. Yeah. I was like, oh, my gosh. So at this point, I, you know, he sends me a shirt in the mail, a laptop. I'm like, this is official. Things are happening here. So at this point, I'm working 40, 50 hours a week. Okay. Day job. I'm doing another probably like 10ish a week, building the content for Ms. Excel. And at this point, you know, obviously that's, I'm making money, but I'm like, you know, it's helping people. It's getting some traction. And then I did another like, 10, 15 hours a week for this guy on the side selling videos back to him.

Okay, so you're pretty busy.

I'm booking it. I'm booking it. But, you know, I'm super hyped up for what I'm doing. I'm just really lit up by everything. And it was just. Just like the most exciting time of my life.

Yeah, for sure.

I just. I was truly living in the quantum field. I did not know what was going to happen next. And within the next few weeks, I had my first video on TikTok go viral. I looked down at my phone, it is like, non stop buzzing. I've never had this experience in my life. Like, it was just buzzing. And so I pick it up and every time I pull down to refresh, it was like 15 new followers. 15 new followers, like, every second. And I was like, what's happening? And I look on my TikTok and I had this video get 3.7 million views within a. I look down, I have a hundred thousand followers.

Wow.

It's like three weeks deep. Now. If you had seen any of my prior social media content on my personal page, you'd be like, this girl is not an influencer. Clearly. And so I was just kind of, you know, flying by the seat of my pants, riding it out, trying to figure out what to do. And it was crazy because right after that, like, I was, you know, talking. People were talking to me about it, obviously, because more people found out and they're like, you know, Tick Tock is about to get banned in the U.S. so, like, you're kind of screwed with your little business. Like, people are giving me all this.

Yeah.

And I'm just like, okay, well, I'm just gonna make a tech an Instagram and hedge my risk here. So I go on, I build an Instagram account, and then I kept going viral on Instagram too. And, like, it would be like 50,000 followers. 50,000 followers. And they just start, like, stacking, stacking. And the content just starts exploding on both platforms because of this element of polarity that it created because people are like, what is this girl doing? She's dancing. There's Excel. I've never seen anything like this in my life. Like, what's happening? And I was doing cool things. I was matching, like, you know, create a dropdown menu to drop it. Like, it's hot. I see, dog, we're freezing ourselves. The Ice Ice Baby by Vanilla I see. I was just having a good time.

Yeah.

And so, you know, it was a great creative expression for me too, because, yes, I'm a tech nerd. But like, this was a cool way to, like, bring music, dance and creativity into it. So I keep posting these videos. It keeps going viral on these different platforms. Next thing you know, I have like a few hundred thousand followers on TikTok, on Instagram, zero business, zero mailing list, zero link in the bio. And looking back now, I'm like, so this business coach slides into my DMs, who actually had been working with just Rose. So, like, that's how I ended up meeting her in the bar. And so this guy Jake slides into my DMs and he's like, hey. So I noticed, you know, he got a lot of followers over there, but you don't have a business model. You're not, you're not selling anything. What do you do? Yeah, like, you're just posting free videos every day for the last four months just to help people. Like, that's great, but, like, you could build a business around this. So I did a couple meetings with him, you know, got the basics down. I had the link tree, the mailchimp, you know, the freebie, going to the link in the bio, all the things. And I start growing, like, little mailing list. And then I got the energetic hit where I'm like, okay, what is the next logical thing to sell if I were to build this business? And it would be an Excel course, right? Like, people are asking for it, people want it, but I'm like, this can't just be like an Excel course. This needs to be the coolest, most fun, entertaining Excel course. Because if you look at my content, your girl cannot have a boring course right now. Yeah. So I take two weeks off from my day job at this point, and I'm on vacation in my living room, and I start building out the most fun, entertaining Excel course I could possibly think of. So I'm sitting there just like, not infusing it with creativity. I'm like, how could I take them on field trips if we have a hiking boot example? I'm taking them to the desert, you know, Like, I'm just trying to make it really entertaining because, you know, the whole gym, quick learning method, the memory plus info information plus emotion equals memory. So that's where, like, I needed that emotional piece. I needed to spark that emotion in them so that way they'll actually learn and they'll actually remember. So I want them laughing, I want them paying attention. I want to be on the screen with them, like, hanging out. So I filmed this course and I edited a hundred videos myself. And in that two week Period. I kind of mapped it all out, filmed everything, edited everything, and launched it on Black Friday. Because, you know, in my head I'm like, this is a great idea. So I launch it on Black Friday 2020. And you know, I had a little thinkific site up. I designed my website myself. I was like a straight one woman show at the moment.

Wow.

And so I build all of it out and I started selling it and next thing you know, within a few weeks it was bringing in more money every month than my day job was.

Wow.

And I had like a six figure salary at a consulting firm. I was like, what is going on here? And I was like, okay, Ms. Excel, now that this evergreen course is built, it takes literally like 10 hours a week for me to make this content. My day job's taken 40, 50 hours a week. I would be dangerous with that time back in my schedule.

Absolutely.

So I had a moment with myself and I was like, I think I'm gonna quit my job. And I had never quit a job before. Like, I, you know, I interned at this company, I loved this company, I worked with them, I love my team. But I was like, this is definitely holding me back right now. And you know, I had all of my classic matrix people in my head being like, oh, what are you gonna do about like 401k insurance, like benefits, you know? Hello, you can't just like quit your job. Like you made like $10,000.

Yeah.

And I was like, like, no, I'm going to take the bet on me. Because if I know with 100% certainty that I am not going to give up on myself, I have a hundred percent success rate, do I not? And that's really how I explained it to people. And I also looked at like, if, you know, on the other side of this, you will have everything you ever wanted, would you sit there or would you do it? And that's where I was like, I know that I'm in this flow state right now. I know that miracles are happening all around me. I need to just do this for me. So I quit my job January 2021. So it's two months after starting to sell my little courses there. And then I was like, okay, I have this time back. What am I going to do? I built nine more courses across all the Microsoft Office suite. And then I built a Google Sheets course, a kids course, an AI course. And I just start stacking and bundling these courses because one of the things, you know, I surround myself with lots of business coach friends and they were like, you Need a higher price point to really start scaling this thing, you know. So I bundled nine courses together and hit that thousand dollar mark and started doing webinars. And I was so nervous for my first webinar because everything I've been doing is evergreen. And you know, coming live to something is where you're really showing up.

Yeah, it's totally different.

Yeah. And like I grew up with this severe anxiety disorder. I hated having any attention on me. I could not public speak to save my life. So this was really me showing up in that space that I'd been hiding from for 27 years.

Yeah.

And so I'm like, you know what though? I wanted to get the financials up. I wanted to hit the six figure mark. @ the time that was like really what I was going for. And I also had the attention of Business Insider at the time, which I was manifesting press and they had reached out and they wanted wanted numbers and they wanted proof of numbers. And I'm like, I want this to be a six figure business before this rolls out in the press. So that kind of like helped me make the move into doing the webinars. So I taught myself webinar jam. Built out a webinar. Mike, my partner is, was one of the number one ranked sales reps in North America. He's incredibly gifted at sales and so he's actually on my team now. And it's amazing. And so he likes, like primed me up, he like sat me down. Because I remember before this I, you know, if someone told me I couldn't do something, I'd be like, oh yeah, they're right, I can't do that. Where he would always be like, no, that fuels me up, you know, And I was never like that. And so he was, you know, like beating on my subconscious. He's like, no, like you need to go. You know how well these courses work. You know how many people you can help, like. And he helped me craft my pitch, craft the sale I get on my first webinar. I crushed it, makes like $50,000 and I'm like, oh my God. So I'd never seen that much money like in my life. Yeah.

Especially coming all at once.

Yeah. And I was freaking out and you know, because most of my money was going to my student loans and I couldn't leave my parents house. So at that point I was like, whoa.

You're like, how many webinars can I do in a day?

And that's when it really began. And then I started, you know, scaling and doing More and more webinars and bundling things together and changing topics. And then. And the press started really picking up on what I was doing. Cause I went to Bellrock in Sedona. I live in Sedona, and that's one of my favorite little manifesting spots. And I was calling in like, bigger press, bigger opportunities. And it just so happened with like, the timing and the alignment and I didn't realize this is how it was going to happen. But I was on Neelay Patel's podcast for the Verge, and I had just had my first six figure day.

Oh my God.

From a webinar. And I was, you know, just so happens two days later he was interviewing me and it came up and that headline from the podcast just went viral across media and like 50 global news outlets picked up my story. Next thing you know, it was everywhere. And that's where too, like, I really started learning about balancing my nervous system to be able to hold all that energy. Because now I was like, this is why some celebrities go crazy. Because it's like when you have that many people judging you and pointing eyes on you, like, like, makes you a little, little wilder. And so I. That's where I started doubling down on the spiritual work again because my nervous system, like, I was shaky and stuff. Like, even though, like, it was all digital, you can still feel that.

Yes.

Yeah. So, like, I. I started, you know, really learning and growing from that experience that was now around like 2022. And then I just continued to kind of scale and grow the business from there.

Okay, so I, I love the story and I wanted you to tell this story because we had chatted about all of the success that you've experienced. And obviously as people are listening this, they're like, how though, like, if I tried to do that, I'd be so nervous. I'd be freaked out at so many points. And it's not that you weren't. That's what we want to go back to, is all of the different times that you felt crazy that you were worried about what people were thinking, that every single thing before you hit post. Because that takes a lot of those moments of, Here we go. Oh, God, here we go. Tell me about how you started to be the person who could just hit post, not care as much, even though of course we still care. We're human. But the other thing, you guys, that she is really into, that we're gonna dive into, is I wanted her to tell the story so that we could get to the real story of what she believes is the entire, like, spine of what your business is. So what do you believe is the foundation for all of this success? When you really look back on it.

That'S such a great way to put it. The spine of the business, it really is energetics and manifestation and bringing yourself into energetic alignment. Now there are tons of tools out there, and it's really a matter of, you know, this is what I'd encourage people to do, is find something that resonates with you and what works for you. For some people, they might look at me doing Kundalini yoga and be like. Like, does not resonate for me. Like, I'm not trying to chance some Sanskrit. I don't want to do this up in my head. Not into the white. Yeah, yeah. All the things. Right. And, you know, I would encourage people, too, though, to, like, know nothing's that rigid. Like, I kind of just. It's kind of like a mixology class of life. And I just kind of made my own little special beverage. Yeah. And so I kind of went through and picked and chose, like, different things that worked really well for me.

When you say worked really well, how did you know they worked well?

They made me money, they made me happy. They made me show up as myself. Because if we, like, rewind it back, I missed, like, an entire year of school in middle school because I was so scared to leave my house.

We have so much of that in common. Just tell me about that a little bit.

Yeah, that experience. So it really started with separation anxiety when I was really little, and I just was terrified to go to school. I was terrified to be a human. Like, I was just so scared I was going to die all the time.

What made you afraid of everything? Do you remember?

I really don't know. I. I think I just came to the planet, was like.

It'S just who I was.

I was just scared. And I was super scared of just, like, getting in trouble. I was scared of doing something wrong. I was. I was really just scared of everything. And I just like to come home and, like, play the Sims in my house and, like, build my little reality that I can control. I obviously psychoanalyze the house the hell out of that. As I got older, I'm like, why did I like the Sims so much? But it was really because I could build this little world where I was in control of it and what was going on, where the anxiety was, the unknown. I didn't know what happened when I went to school. What if I, like, died? I don't know, you know, like, in My head. I just had so many fears, so many blocks. So then when it came to doing, like, normal things, like give a presentation to your Spanish class, like, I get up there and be shaking bright red, like, worst nightmare thinking about for weeks. And my body was just constantly in fight or flight, which is something I'm still working on now. Like, somatically releasing a lot of this because it was, like, in the way I was carrying myself still. So I've been doing a lot of body work lately on the physical in 2024 to release more of that. Cause I'm very good at rewiring the mind, but my body needs to, like, catch on up here.

Yeah.

Yeah. So, like, there was just a lot going on on the anxiety front. And then as I got older, I started, you know, I went to therapy. I was, like, doing all the things and not really in the spiritual realm, more of, like, the 3D matrix realm. That. And, you know, I still had it, but it was showing up differently as I got older. By the time I got to college, it was more so, like, people pleasing, feeling really uncomfortable in my own skin. I had a ton of acne, so I was always, like, pounding on tons of makeup and, like, kind of hiding myself. It was really just, you know, classic corporate stuff, too, like, imposter syndrome, never feeling good enough. And I was just really my own head. So, like, I was able to show up for things. And a lot of people wouldn't know on the outside what I'm going through on the inside, because I'm really good at hiding it. Even if, like, you know, I have a panic attack doing a presentation, nobody knows because I'm just very good at, like, the show goes on, and then afterwards I'm like, you know, so that was really something I worked through a lot of, but it was still, like, deeply rooted in. In me by the time I got to doing this inner work. And that's where I finally started to, like, shuttle some of it out. So I stopped playing smogs. I literally would have been still probably buried in student debt in my childhood bedroom right now. Now, like, you know, doing the linear way of life that I had been taught and conditioned to believe that, like, this is what success has to look like. And I had never seen quantum success before. And I didn't realize, you know, you can work four hours a week and make millions of dollars and travel and have everything you want to. Like, that was never modeled for me. So it really came down to getting rid of the conditioning, getting myself out of this fight or Flight all the time. And then that's where the magic was able to come through. And I was super refreshed, receptive to all these different modalities. And I started kind of soaking it up and seeing, okay, like, you know, I did this Kundalini mantra right before a webinar. It did really well. I don't know. You know, and so is that what.

It started to look like?

Was it.

Okay, so for someone right now who's listening, because there's a lot of people who. They're either want to be entrepreneurs. They're entrepreneurs, or they're, you know, they want us. Everybody wants to scale. That's why you're listening to this podcast. We want to grow personally. We want to grow our business. This. So someone is listening, going, wait, I still have a lot of anxiety around X or I would love to take a massive quantum leap. We're actually talking a lot about that on the podcast right now, which is super exciting. Just like 10xing where you're going. So somebody's ready to take a quantum leap. They want to know exactly what they should be doing every day. Like, what does that look like? And I know that you can't give them the modality.

Yeah.

But what did that. That look like for you? What are the things you made sure that you did every day or before your trainings? Tell me those things.

Totally. And I mean, the first thing is the gift of awareness. If you are aware that you have this anxiety holding you back, that is a huge step.

We're aware.

Yeah. Like, having the awareness of, like, the blocks. And then really coming through to this point, too, is when you have thoughts come in that you feel are holding you back, creating that space in between you and the thoughts want so you're not just immediately emotionally having it. So, for example, you know, if it's like, oh, I can't do that podcast, and a lot of people just take it, take the thought and be like, okay, like, I can't do the podcast.

Yeah.

Where I would challenge you in those moments to really start identifying those thoughts, creating that space. And then once you have the awareness of, like, the exact particulars that are holding you back, like, anxiety might be like a blanket term, but, like, I had little thoughts being like, well, you can't do this. This because of this, you know, and once you kind of get really clear on those, that's the first gift, because that kind of gives you a little roadmap of what you get to work on. And it's a matter of, yeah, we could figure this stuff out when we're 80 or never, right? Like some people just, yeah, I am the way I am. I'm a stubborn person, you know, and they, they just carry that with them. Or a lot of people just don't realize due to neuroplasticity, we can all just rewire what we don't like about ourselves.

If you're running a business, you know that every time you miss a call or communication with a customer that you are leaving money on the table. Except it's not sustainable to be available 24 7. That's why you need Open Phone. Open Phone is the number one business phone system that streamlines and scales your customer communications. It works through an app on your phone or computer. So no more carrying two phones or using a landline. With OpenPhone your team can share one number and collaborate on customer calls and texts like a shared inbox. That way any teammate can pick up right where the last one left off, keeping response times faster than ever and making this feel incredible for your customer. Plus, say goodbye to voicemail. Their AI agent can be set up in minutes to handle calls after hours, answer questions and capture leads so that you never miss a customer. So whether you're a one person operation drowning in calls and texts, or have a large team that needs better collaboration tools, Openphone is a no brainer. Cy Over 60,000 businesses trust Openphone. Openphone is offering my listeners 20% off your first six months at openphone.com earn. That's open phone.com earn o p e n p h O-N-E.com earn and if you have existing numbers with another service, Openphone will port them over at no extra charge. Open Phone. No missed calls, no missed customers. If you follow my social media, you guys know that I have been talking about the importance of growing a list and owning your audience and converting all your people from social. Because there is so much unpredictability in the world that we really need to be able to control what we can control. And that's why Constant Contacts award winning marketing platform is here. To make marketing way easier and way more effective for small businesses like yours and like mine. And the best part, you don't need to know anything about marketing. So your struggle with expensive, slow and unmeasurable marketing is over. Because with their all in one platform, you can create and manage attention grabbing campaigns in just a few clicks. Email, text, social media, events, landing pages, you name it, it's all in one place. No more juggling dozens of different tools because constant contacts, AI content generator Helps you turn a rough idea into a ready to go message faster than ever. And with hundreds of customizable templates, it's easy to make something that looks and reads like your brand. So pricing is transparent and based on your contact list. So if you you're only paying for what you need, there's no surprises. And with a 97% email deliverability rate, your messages land far from spam, which is huge. So that you have control over that audience.

You guys.

That's why over half a million small businesses trust Constant Contact to stay connected, top of mind and ahead of the competition. Constant Contact is helping the small businesses stand tall, you guys. Constant Contact is something that so many of the the people that I work with in our masterminds use and are obsessed with. So I'm so glad that we found Constant Contact. So get a free 30 day trial when you go to constant contact dot com. Try constant contact free for 30 days at constant contact dot com that's constant contact dot com. I get asked all the time what it was like to pivot from digital products, books, events into a a physical product, a consumer package product. And I will say it was one of the biggest learning curves of my entire life. Not to mention hiring a team who has a background in this and just everything that I have to learn about getting a physical product out into the world and how to acquire customers with it. But let me tell you one thing that was super easy and that was my e commerce platform in choosing it because I had heard so many, so many amazing things about Shopify, it just made my choice so much easier. Because Shopify is the e commerce platform behind millions of businesses around the world and 10% of all e commerce in the US from household names like Mattel and Gymshark to brands that are just getting started, including Glossy. So get started with your own design studio. With hundreds of ready to use templates. Shopify helps you build a beautiful online store to match your brand style. Which if you go look at mine, you'll see it's totally on brand. With Glossy accelerate your content creation. Shopify is packed with helpful AI tools that write product descriptions, page headlines and even enhance your product photography. You can get the word out like you have a marketing team behind you. You can easily create email and social media campaigns wherever your customers are scrolling or strolling. And best yet, Shopify is your commerce expert with world class expertise in everything from managing inventory to international shipping, to processing returns and beyond. So if you're ready to sell, you're ready for Shopify. Turn your big business idea into with Shopify on your side. Sign up for your $1 per month trial and start selling today at shopify.com happy go to shopify.com happy shopify.com happy. Okay, so let's go back to your original thought. I can't do TikTok. Tell me about how you created the space. But how did you actually set up your, like, day to be like, okay, how. How could I do this? What would that look like?

Yeah, so I mean, for me, the first reason that was coming through. And a lot of times your subconscious will try to like, hide the true thing, right? Especially if it thinks you're going to tell somebody. So, like, what came through first for me was, I can't go on TikTok. I have a corporate job. So I had this like, image in my head that I had to keep up. And when I thought about TikTok, I thought about like girls and crop tops, busing it. Like, yes, I did go on to do that myself. But even know it was one of those things where I was like, okay, let's go deeper. Why? Why can't you do that? Well, people will think I'm unprofessional. Why is that a bad thing? If people think you're unprofessional, it won't get me hired. Oh, why wouldn't you be hired? Oh, I wouldn't make money. Oh, why wouldn't you get money? Cause then, you know, I need money to live. And it, it comes down to like, scarcity. Like, you know, it's like two totally different things. Like, I have a corporate job. I'm scared this will make me go broke.

Yes.

You know, like two totally different thought forms. So a lot of times the subconscious will try to hide it. So. So I always first try to like unbury it. And I'm like, right, what's really going on here? And then I start whipping out tools. And we live in the Aquarian age. Like, there are so many tools at our fingertips. We have the Internet. Like, there's just everything. We are inundated with knowledge everywhere, constantly. Phones, devices. Like, I started taking just like an hour a day and like researching things. And I was researching all across the board. Like, at one point I went down like a hair rabbit hole and I'm researching like hair tutorial. I was like, what can I do to make myself feel better, to make myself look better, to make myself, you know, like feel on that highest timeline and align to it. So I'd spend like an hour a day doing research and that's why I started coming across these different modalities. And then it's a matter of just finding things that work really well for you. So for example, for me, when it came to inner child work, I'm like, what? I'm just gonna like close my eyes and like talk to mini me out here. Like, what's that all about? Yeah. And I didn't realize that like, like if you get yourself into a hypnotic state through self hypnosis and you're inside of those theta brain waves, it becomes way easier to reprogram those limiting beliefs. And by reprogram, if people are like, what does she keep saying? Like, are we doing like a lobotomy out here? Reprogramming. Essentially what I was doing through that modality is I would see a memory of myself in my childhood. So for example, I had this memory of me in preschool, hugging my teddy bear, crying. I talked to my mom about it, which, which very interesting thing to do in her child work in your parents house. And I come out of my room one day and she's just like, kathleen, that was one day. But I don't remember the other days because it wasn't traumatizing. So remember like information plus emotion equals memory. Like no memory.

Right.

So what you do is you essentially envision a normal day of preschool where I got there and I was happy. And that neutralizes the electromagnetic charge of the memory that is currently manifesting in your reality. So I was like, oh my gosh, like I started going through and instead of having this like remembering that time, like some kind of traumatizing time, I would then remember all the other days. And it just kind of evened it out. So I went through so many iterations. I did like 80 times about, of doing this. Morning, night, morning, night. I did it for 40 days and I was just clearing stuff, clearing stuff, clearing stuff. And then I'll never forget two months before I started Miss Excel. So it wasn't even a thought in my mind. I came out of my childhood bedroom and my mom was in the living room. And I'm like, mom, I'm going to be rich and famous soon, so I need you to prepare your nervous system for that. And I was like, dead ass, genuinely concerned about her. I was like, you don't even know what's about to happen. Like. And I'm like, I have to warn my mom. And I didn't even have a business, I didn't even have an idea.

What did she say?

She was like, kathleen, go clean your room and Like, I've since retired my mom, and we are now, like, working through these beliefs together. And I'm still constantly, like, helping her because for her, this has been incredibly traumatic as well. Because, like, she always saw me in one way, and she saw me as this, like, scared little kid my whole life. And, like, scarcity and, you know, like, I was helping pay my parents bills at one point. And, like, you know, it was one of those things where I'm like, we don't have to do that anymore, Mom. Like, you know, and that, like, so it's been fun reprogramming on the other. Other side with her, too. Because, like, I mean, this is a yogic teaching, but essentially when you heal yourself, you go in and heal seven generations forward and seven generations back.

I fully believe that and feel. Yeah, I've watched how, you know, the people in. In my life who healed themselves and my. Myself doing a lot of the work, too. It's like, I watch the people around all of us heal themselves or get better in some way. Even if it's a small way, if you can think about it right now, like, all of the people that. That you've been around by doing this work, you're like, wow, they've really made some big changes. Okay, so let's put that into a term that someone can grab onto. Cause I love this. Cause I'm trying to. I'm, like, taking this into a couple things in my life right now. Okay. So we. We think of the fear.

Yeah.

And then we ask why? So we try to find the root. So it's just like, why, why, why, why? Till you go, oh, that's the one. And then on that one, we picture it, but then we replace it with a similar thought, like a. A similar positive thought. How would you say that?

Oh, yeah, that's a great idea. So. So you can go in and, you know, kind of flip the narrative on it and just have, you know, a different affirmation that you could go through. But then I would also kind of look at, like, what is the root of that? Like, sometimes when you think about it and you look at that memory, like, you'll get. You'll get like, a jolt of, like, something from childhood where you're like, well, you know, this one time when I was little, like, this happened and I got yelled at for it. And maybe that's why, you know, and if you're having things like that pop up where, like, your subconscious is literally showing you the memory, I would definitely go in and try to work on those and in terms of working on those, so many modalities. But one that worked really well for me is, you know, subconscious reprogramming. So, like kind of going in and really showing your subconscious there could be another way. Another great one's hypnosis. I just did RRT yesterday for three days in a row. Rapid resolution therapy, where he would put me into a hypnotic state and help me work through different blocks I was still having now. So, like, there's just so many fun things out there that I'm always just encouraging people to, like, try, and if it doesn't work, try something else, you know?

So here's what I love. Like you, you've thrown out a lot of different tools that maybe people are like, I don't know what that is, but you can Google it.

Oh, yeah.

And you can most likely find somebody online who could do it online. Right. Because I know that sometimes I would listen to these podcasts where people would tell me all of these different things that I could do, and I'd be like, where do I find that person? Do I have to go in person? Do I have to go see this person over in Brazil?

Or. Yeah, what is that?

And it felt like such a. A big journey from where I was. But you did all this in your bedroom.

Yeah.

Like you would just go Google something or try to figure it out and try it. Yeah. And see what works. And you're like, oh, I'm going to.

Try this for a while.

And all of a sudden you're like, oh, I think that actually worked because I'm able to show up to that webinar. Or I actually posted that video. And that's the thing about self work is it's not some giant proof all at once. It's like, oh, my God, I posted the video. I actually did it.

Yeah, that.

And then when all the comments come rolling in, you're like, more self work needed.

That's really like, if you're online, you're on social media, that is one of the best ways to identify any of these limiting beliefs you have. It's actually a gift. Because when you get negative comments, right. If you get ones where you know deep down that it is absolutely not true. Like, someone gave me this example once. If I'm like, Lori, you are a blue frog.

Yeah.

Would you be like, oh, she called me a blue frog. Like, do people think I'm a blue frog? You know, and. And like, you're internalizing it. Right. You know, you're not a blue frog. So then it's like, okay, have a nice day. You know where if someone says something to you and it hits. Yeah. That's where it's like, okay, a little piece of me believes that this could be true.

Believes that I'm not smart enough. Believes that I'm not pretty. Believes that I'm not. Yeah. That I'm a fraud. Believes that this was all just dumb luck.

All. All of those things.

Okay, so let's talk about that because you were talking about, about how you have had to just continue to go in energetically in order to expand your business. So really whenever your business has grown, it's been because you have gone back and done more work. So tell me a little bit about that. Can you remember specific times when you've hit ceilings and gone back in and done certain work and your business has grown even more?

Absolutely. And this is one of those things too that I feel like goes hand in hand with the entrepreneurial narrative. Where it's like, you know, know, gotta work hard and do strategy and all.

Strategy. Yeah. I find myself in that a lot too. And I'm like, okay, yeah, so tell me more.

My. Yeah, my business is like 90% just me being in a flow state, 10% strategy. Like nobody really knows this about me, but I did not track a thing in my business. And yes, I teach Excel and have a million spreadsheets for everything, but not for my business. Wow. I didn't track a thing for like the first year. People are like, how are you making all this money? Where are these leads coming from? I don't know. Like I had intuitive thoughts like it just comes through and I would just get into this flow state and things would happen and, and it kind of is a blessing and a curse doing it that way. Cuz one like it's, it. Yes, it is good to know your numbers. I did go on and make spreadsheets later. But it's one of those things where I was so open to all the possibilities of how I can make money that I literally I. I would never know the how. And then these opportunities would come outta left field. So I wasn't being like, I have to have this much growth and make this by this day, to have this linear growth like that's playing in the linear field.

Mm.

And I just never played in that field. Cause I never entered the arena. Cause I didn't have my number numbers. So I just kind of went into it like money was flowing out of left field. Like huge opportunities, like core. Every corporate deal I've had, every press opportunity I've had, like, has fallen on my lap.

So you've never gone out for outreach, for pr, for any of that? For speaking gigs? You've never sent an email?

No.

You've never. This is why I wanted this conversation.

I was FSC this. Here we are. Exactly.

I'm like, oh, I reached out to you. I love that. Okay, so when you go back in and quote, unquote, like, do the work, this is just you every single day. Like, my brain immediately wants to go, okay, but did you put a goal in mind? What were. What were kind of like the words that you're using? How are you manifesting these bigger opportunities? Yeah, I want to know, like, verbatim, what are the things that you're kind of saying? What feelings are you holding when you're doing it? So tell me about what you've done in the last week.

Yeah. So manifest really is coming down to the thought process of I'm limitless. Because when you realize that you're limitless, the only thing you could possibly have as a limit is you holding yourself back. So as long as I'm staying out of my own way, like, I know the channels are open, I know anything can come through. And then it's a matter of, like, working with what you got. So, for example, I was in Sedona last week. There are tons of different PowerPoints on the planet that are energy vortexes. When you go into the energy vortexes, you can help those manifestations come through a lot quicker. I have, like. I should be, like, tracking all this in a notebook, but I have so many examples of, like, times where I sat on bellrock, which is an upward energy vortex. They measure it, scientists with devices. And it's an upward energy vortex where I would sit there and I was like, okay, I really want some more presses. Right when I was starting out, I was like, I really want Forbes. I want to be in Forbes. And I, like, planted the seed. I thought about it, and then a few weeks later, out of nowhere, a writer at Forbes named me one of the top social media influencers, and it blew. I was like, what? Like, he didn't even talk to me. Like, I didn't even know. Like, someone sent it to me, like. And I was like, what? Like, that's, like, the type of things where, like, when I get into, you know, energy vortexes or playing around with those PowerPoints on the planet, like, if you're in one or you're around one, that's something I always recommend too. And there's some that go up. So like, good for manifesting. There's others that go down. Like Hawaii, for example. Very good for inner work. But I was like crying every day when I lived in. I lived in Hawaii for a couple months. Okay. Yeah. So it's, it's. There's different parts of the planet that you can play around with too. And then if you're just, you know, sitting in your room, like I was starting out, I would just start playing with different tools and finding what you need that day. So some days you wake up and you're feeling mighty fine. That might be a day where you're like, okay, I'm just going to have a dance party. I'm going to get the energy moving through my body and I'm going to hop on the mic and here we go. And then you have other days where you're like, wake up with like, dark thoughts and you're like, okay, what does my body need? And it really comes down to knowing yourself and knowing your body and your nervous system so that you can really go through. And now when it comes to manifesting money, this is where I like to do in particular nervous system work. Because your body and your nervous system will only bring in as much abundance as you can hold. And you can tell if you're reaching a threshold. For me, at least my body's very responsive. So, like, for example, when I started, like, blowing up in the press that time, like, it was millions of eyeballs, like, millions. I could. I couldn't even read them. Like, it was millions of comments on all these articles. It was just, it was on tv. Like, I was literally like, okay, my hands are shaking. I was like, my eye, my right eye kept twitching. Like my nervous system was glitching out.

Because I feel like thinking about it right now.

Now? Yeah.

I actually, like, just got chills down part of my body.

That's crazy. There's a lot on the nervous system. So that's where there are tons of different nervous system practices. There's so many different things you could do to soothe a nervous system. From one, obviously, meditation, Kundalini Yoga has a bunch of different nervous system practices. I do. Breath work is huge for the nervous system. Even just a quick little thing is like left nostril breathing. You block your right nostril. When you're breathing through the left side, it is going into the right side of the brain and is relaxing your body. So like, just little things to kind of bring yourself into relaxation. There's teas. I. I went to an herbalist about, like, nervous system teas like, there's just so many different things out there. So for me, like, I just kind of, like, latch on to whatever feels good in the moment. So for me, and, like, my latest up levels, I did RRT the last, like, few days because I'm like, okay. Like, I feel there's different. Different thought forms holding me back in place from really expanding my nervous system.

And RRT was the one. Explain that one. And you do that with someone, right?

Yes. So I did that with Dr. John Connolly. It's rapid resolution therapy. I actually learned about it from Catherine Zinkina from Manifestation. She works with him. So that's a way to do it too, with, like, a hypnotic element as well. So I've also worked with, like, hypnotists, where, you know, I can go through and reprogram different beliefs too. But the RRT really helped me work on, you know, being seen and showing up. And that's where I felt myself, like, getting to this next level. I was holding myself back a little bit. So I did a really big keynote last March. And I'm the type of person where, you know, I get all, like, high and mighty on myself. I'm like, I could do anything, and I'll just commit myself to things that scare the out of me.

And, like, totally.

That's how I grow. And I know that's how I grow.

But then the window in between the commitment and the thing.

Are.

Are you, like, Is that, like, a nightmare time period for you?

It's tough. So, like, I feel the nightmare setting in, and I'm like, all right, we got tools for this. So I tried not to let myself, like, go into it.

So what were you afraid of before that big keynote?

So I hadn't done anything in person in, like, years. I was doing everything behind a screen. And I got asked to be the keynote at Social Media Marketing World Conference.

Great.

Yeah. I was like, oh. And I said yes before I knew I was a keynote too. So it already felt scary to be a speaker. And then they're like, oh, yeah, you're the keynote. And I was like, yeah, excuse me, I haven't given a keynote in your life. I didn't say that. I was like, okay. Like, you said yes to one of.

The, like, a huge conference.

Huge.

Where you would be looked at as the expert. You hadn't been in social media marketing. You hadn't ever done a keynote.

I've been on social media for, like, two years at the time. And I get to.

There's room for a lot of imposter syndrome there.

Oh my gosh. Because the best was I was like, okay. You know, they, they gave me the slot that was at like 5pm and I'm like, oh gosh, I have to go all day. And I like, I'm like an extroverted introvert. Like these conferences drain the hell out of me. And I was like, okay, like I'm not going to go all day. But you know, Mike Seltzer is giving the keynote. You know the intro one. I'm going to go. So I go to it and he goes, raise your hand if you've been in social media for over five years. Whole room raise your hand and you're the clean out. So that's a freak out moment. It's been over 10 years and everyone still has their hands up. And I'm like, Mike, were fucked. Oh my God. I'm supposed to get up here and tell these people how to do their job. And I was so much impossible. It's like laughable now. It was so much imposter syndrome. And I'm like, it's okay, we're fine, we're gonna do this. I go back to my hotel room, I'm like gathering myself and it's pretty wild. So I'm friends with Grace Smith and she's a celebrity hypnotist. She's awesome. And out of nowhere she got the intuitive hit to just call me when talking weeks. And she's like, hey, like my guys are telling me to call you. Like sense I'm about to be seen so hard, like 0 to 100 here. And so she actually put me under and hypnotized me before it. And I, so I got up on stage and it was crazy because like I was sitting in the audience. They didn't bring me up for like 40 minutes. So I'm sitting there miked up. I'm just waiting for them to announce me that that's the time where you're behind. Yeah, yeah, that's the time where you could like freak yourself out. And then they call me up to the stage. I have Jayla playing, which for a while I couldn't even listen to the song get right by JLo. And I like red jumpsuit on. I'm like, dance. I get up on the stage, I just start busting it down and like dancing. And I practice this so many times, like probably 40 times. And I'm like, you can't dance so hard that you get out of breath. And yes, that's.

I've done that and totally recognized wrecked myself.

Yes, yes. I'm like, cannot wreck myself. Must get up there.

And, like, now you're gonna pass out. Great job.

And so I got up there, and it was. It was really crazy because it was also one of those moments where I don't think they realized how tall I was or this might actually happen every time. But the lights hit direct in my eyes. Like, it was, like, one of those scenes where you see someone at, like, the spelling bee on tv and, like, they see the lights in my eyes and they can't see. Like, that was me up there. So I got up there. I literally can't see a damn thing. The show must go on. And luckily, I'd practiced so many times. My body's really good at going into autopilot. I crushed it. People said, like, I got off the stage after everyone said it. Amazing. But for me, it was terrifying. It was hands down the scariest thing I'd ever done because I, for 45 minutes, had to, you know, like, I timed it to a T. It turned out perfectly. But it was one of those things where, like, afterwards, I was like. Like, whoa, like, the most insane vulnerability hangover ever. And, like, I had to go right to a speaker party after. So I'm, like, hopping on a bus. People don't get to hear how you did. Really?

Like, you're just like, yeah. You don't get to run down.

I. I couldn't see it. Can watch it. So it was one of those things where, like, that was, like, something where I went from, like, 0 to 100 really hard.

That's, like a 10x leap. So when you think about that, because I've had experiences like that where I'm like. Like, I don't want to do that again. I don't want to go through that again. So what are you doing? Because I have a couple things like.

That where I'm like, ooh, I don't.

I can do it. I'll. You know, I will do it again. I'm going to say yes, but I don't want it to be the same experience where I'm, like, scared, I'm frantic. My nervous system is freaking out. I want it to. I want to go in with ease. So. So help me.

Yes. So I did go through that period. For the next, like, few months, I was like, oh, my gosh. I was kind of in tears because I was like, why is this my destiny path? Like, I know that every cell in my body knows I'm meant to be on a stage. Yes.

So why am I experiencing?

Why is it like trauma. Yes. I literally wrote my kindergarten yearbook that I wanted to be a rock star. And my dream was to like be on a stage. And then with all the conditioning I had, I ended up like hiding my whole life. And I was like, why does the destiny path have to be so hard? And I, you know, I let myself grovel for a little bit. I gave myself, myself a few months. We're living out in Laguna Beach. I was just like, you know, going by the ocean, relaxing. And then I was like, all right, you know, this, we're not playing this hiding game. Like this is not how we can help the most people on the planet. We gotta get out and talk to the people. So I was like, okay. Because it actually too was showing up on my digital events. So like I was running like webinars, like, you know, thousands of people like, and I.

You're starting to feel that way too.

And I would feel the, the feeling the fear in my chest start to like bubble up. Cuz my body remembered what it felt like. So that's really where too like I do recommend with anything like an instant like trauma like that. The somatic work's been helping me a lot. Like I was working all on the mind and I was like, wait, my body's. What's having this reaction though when you.

Say somatic work for people who don't know what that is. What is somatic work?

Working on the body. So for example, I go to the sky, I'm actually going tomorrow where we do body work, where it's like a, a massage. But he also can like see and feel the energy and like move things out.

Where does one find someone like that if they're like, I'm in Wisconsin. Yeah, I'm gonna go to massage envy.

Yeah, yeah, yeah.

Where do we go? How do we find that?

There's a lot of people online. So Jacob Masseys, who I work with, and he actually has it like online too, through zoom. I do biofield tuning completely remotely too, which is where someone uses those tuning forks, okay. To tune your energy field. I do that weekly and I do that completely remotely as well. So there's a lot of remote things you could do over zoom too. But then that's just like having a practitioner do work on you. You can also do it yourself.

Okay.

That's through breath work and really getting through and feeling in your body. Another rabbit hole I just went down recently too was in the Ayurvedic system where I was learning about my doshas at the mirror of all we Were going to I love the mirror ball. And so I was learning about all the different doshas and I was like, oh my gosh, I'm so vata. And that's the one that's air. So I'm like, not in my body most of the time. So then when I go to do something on stage, my soul just like taps out and I'm just like, not in my body.

Oh, yeah.

So I just got really into grounding and bought all these grounding mats because, you know, most of the time we're outside, we got shoes on, we're not grounding into the earth. So that's where I was like, okay, that might be where I personally am missing the mark because I have so much air in the body with my doshas. I'm like, I need to be grounding. So really grounding yoga, you know, all like physical bicep, working out. Like I had stopped working out during that period because I was getting like migraines and it was all tense. Got back with my trainer, Pilates, hot yoga. Like I've been just like layering in dance class last night. Like I've been just like layering in all the different physical body stuff too, because that's a big part of manifesting more money. You need a strong physical body to be able to hold all of that because there's a lot that's going to show up up like for the nervous system and your physical body needs to be able to hold it. And that was something I was missing especially in 2023. So now 2024, like I'm really going through and working on the physical as well.

Okay. Wow, this is so exciting. I love it. I just got back from speaking at a friends event in Canada. And while we were there, it was the perfect time to catch up with friends and also meet a bunch of new friends that we haven't gotten to spend any time with yet yet. So we got to have some amazing experiences. Like, you guys, listen to this. We got to drive supercars all through the country and Chris got to drive his ultimate dream car. And if you don't know, I'm a huge wake surfer. So we got to do that, which is one of my favorite activities and also my other favorite activity, which is catching up over dinners at our friends homes. And the conversations were so incredible. When you meet, meet like minded people. I think that was my favorite part. But when Chris and I are traveling like this for work and making memories, we love the idea of someone else getting to enjoy our properties to catch up with friends and make their own special memories like the ones that we had while we make a little extra cash. And now Airbnb has a co host network that can help with hosting details for you. With the co host network, you can hire quality local co host to support you with everything from creating your listing to managing reservations, messaging guests, and more. Find a co host@airbnb.com host what is something that you want to share with people who you feel like maybe they could just start small? Let's go for someone who's a beginner and let's maybe see, for somebody who's been doing this for a while, maybe give them something else as well.

Well, yeah. So, I mean, if you're a beginner, I would say start with something basic. Like, you know, you could start with headspace. A lot of people start there on, like, meditation apps, you know, if. If you're not trying to do some kind of, like, wild, intense meditation experience. I do recommend, though, retreats too. Like, that's really how I got my feet wet in space.

Yeah, because they hold you. It's a space where you can kind of just show up, not know, be nervous, let it be okay to be weird.

And it holds and like, the community and the people you meet because, you know, you're the result of the people you surround yourself with. And if you're surrounding yourself with people who are on that same wavelength, who are vibrating at that same frequency, so are you. So that's really a big part of it, too, is like, finding a little accountability. Buddy is something I always recommend also, like, I started digging into all this, you know, subconscious reprogramming with my friends, and then my partner Mike did it too. Actually. We both went through it together, which was really awesome. And that's kind of, you know, what we do now, too, with, like, he comes on a lot of my retreats and things like that, and we just work through it together. And then if someone who's already, you know, more into this space, I would recommend really being open, because that was something where I was like, kind of set in, like, the few things I was doing and they were working really well, but I wanted to grow and was kind of like holding myself back from trying other modalities. So if you are pretty in this space and you're like, well, you know, I'm a Kundalini Yoga practitioner and that's what I do. Like, I would recommend still, like, kind of learning about other modalities and branching out, because you'll be surprised, too. Like, I Had been studying a lot of the Kundalini yoga and then I went to Dr. Joe's event and it connected so many dots for me and I was like, whoa. Like, this whole realm is connected and it's a matter of, like, really figuring out what it takes for your mind to get that information in, connect those dots and apply it. I'm all about the application of these woo woo concepts. And that's the next thing I'm building with Ms. Optimized is I'm going through and building out here modalities and ways for people to really connect with this in a way that they haven't been before and how to apply it to your life. Because to a lot of people, a lot of the things I'm saying right now are probably so woo woo and so out there. And you're like, what, Kat? What are you doing? But like, my goal is to try to, you know, fit these into a box or into a modality where people can actually learn these things and start applying it and, like, show results. Like, I'm a walking advertisement for working on yourself because I 1000% would not be here if I did not put in the time. And I was a very different person even when, like, Mike started dating me. We've been dating eight years now. I'm like, even when we first, like, met, like, I was a completely different human being than I am now. And so that's really where, like, I want to show people you can change. You don't have to take things at face value anymore.

Well, I love your story because you are so linear as well. And you're taking these concepts that aren't. And to have someone like you who's creating something with Ms. Optimize, which I'm so excited about, it's honestly, I'm sitting here going, I'm like your perfect customer. Because I get super overwhelmed quickly and I am so like, I'm very much airy. I can just, I need someone to go, let's just try this and here's where you can do it. Because so many of us listening, we're so busy researching other things for our business as well. Even though you did tell us us if we spent more time researching these other things. We know. But I'm going to optimize my life by letting you optimize this for me. So that's amazing. Tell me what else? So, Ms. Optimize, where can we go to find that and who is that perfect for? Who is that a perfect fit for?

So this is perfect for people who One are not really familiar with this space, but they think more is out there.

Yeah.

And my goal is to make this stuff really approachable because I have been dabbling in so many different things and I want to give you tidbit, like pieces like, okay, like, if you do this, this will happen and break these concepts down. Because a lot of these things in the more woo woo space aren't even captured that well online. Like, if you're trying to Google things, a lot of these are like ancient teachings being passed down and things like that. And I'm all about learning the things. But my thing is like, how can we apply it? How can we make our day to day better? How can we use this to make us money? Like, that is the engine behind Ms. Excel. Like, it is its own entity. It's its own energetic entity. And I'm just feeding it and I'm just doing all the different things so my nervous system can hold what she brings. And it's a matter of understanding the business. Yes. You need to know how your business works or, you know, even if it's in your day to day. Like, if you're at a corporate job right now. I use these techniques at my corporate job. So I would manifest and get on the jobs that I wanted to be on and not the ones I didn't. Because I would travel every week and I would just, you know, I get something on my calendar and I'm like, I don't want to go to Kentucky. And I would just sit there and like, be like, nope, I'm at Lake George that week. I'm at Lake George that week. And I would go in and like, visualize it, see it. You know, I have so many different examples of things that I've done and I'm like, whoa, people need to know this. And like, Ms. Excel, like, I feel like, is just this walking advertisement for how well this stuff works. And we're just getting started. Yeah. Like, we're about to scale so hard this year. And like, this is one of those things where I'm like, I want these people to have the tools. Because a lot of it's just kind of in my head or it comes out on podcasts. I was like, damn. Like, people don't know, like, this about me. And like, that's like, that's probably how I didn't meet you at first. I'm like, she probably thinks I'm just this Excel girl, you know?

Excel now.

Yeah, yeah. Like, I'm so more multidimensional than I portray online because I kind of keep myself in this Excel box. And I had this revelation where at first I was going to do the whole, like, personal brand route, and then I was like, wait, this is a brand within itself. Like, I'm going to be giving tips on how to optimize, and a lot of it will be through energetics and the more woo woo concepts, but also just, like, travel tips. Like, things like, like tips for, like, not as much tech tips because more that falls under the Mystic Cell umbrella. But, like, there's so many things I know too, from, like, other aspects of just, like, optimizing my life, like, scheduling, building things out. Like, I just want people to be more optimized in their day to day.

Okay, so we're going to put that in the show notes. You can go to Miss Optimize. You guys can just click down there and find all of her goodies. And she held back on some of the best content because it's going to be in the bonus portion of this. And all you have to do is go into show notes and click the bonus content. And you are going to teach us what.

I'm going to teach you how to leverage energetics to better manage your calendar.

Okay. Hell yes. I need this. All right. I'm so grateful for you. Thank you so much for coming on and just sharing the whole story. I know there's a lot there, and I know that this is also so kind of one of the. You know, this is your initial entry into Ms. Optimize from Ms. Excel, which is so exciting. But I just wanted to say thank you so much for coming on and sharing that with me, because this is a place that I'm at in my life, so I'm going to take a.

Few of those things.

And is there anything else that you want to share with the listeners?

I would say just one other piece with the listeners is the. Hands down, one of the biggest things that helped me move so quickly is take, take messy action. Nothing needs to be perfect. Try. Do it.

Try. You heard it. You heard it here first, guys. Just try.

When you changed Nike, it's parting words. Just try. Actually, it's really cute.

All right, you guys, we're so grateful for you. And until next time, earn your happy.

Bye, everyone.