Louis CarterFounder and Chief Executive Officer, Best Practice Institute · Founder and CEO, Best Practice Institute - Most Loved Workplace® | Organizational Psychologist | Creator of AI Workplace Intelligence and Employer Branding Platform

AI Is Telling Candidates About Your Company. Is It Right?

7 Jul 2026 · 1 min

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Candidates are asking AI about your company, and it's pulling outdated reviews and uncontrolled information. The Best Practice Institute built an employer hub that aggregates your certifications, jobs, and validated employee experiences so AI cites your version of the story instead.

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I just got off a call with this company, Best Practice Institute, and I have to tell you about it because I am not okay in the best way. We spend serious money on employer branding, content, SEO, paid ads, but now candidates just go to AI, don't see any of that work, and move on. Look what AI is saying about us. Not our story or all the work we're doing, just old reviews we can't control. Then they showed me this, a full employer hub that gets us cited on AI. Certifications, jobs, real employee experiences, all validated and visible everywhere AI looks. And check this out, AI now cites their content as the authority. That is not SEO, that's our employer brand finally showing up the way we need it to. Book your AI employer brand review with the Best Practice Institute, link in comments. You'll thank me later.