Louis Carter shows how an AI system turns employee data and workplace certifications into a year of employer-branding content. Recruiters get validated articles, testimonials, and Glassdoor pieces for each job type, replacing generic marketing with certified proof that candidates actually trust.
Chapters
It's all connected through AI that we built. So it takes only the profile page that we built from your employee data, the Love of Workplace Index, and the other proof points that you have on your culture. And it'll, any topic that you're looking to address, Glassdoor reviews and such, recruiters can now come on here directly, generate specific articles around the research that we've done on each of the archetypes. For each of these jobs and what's important to them. And those certifications back it, the badges and the different certifications that you've earned. Articles published on Best Practice Institute can share something independently validated and not just marketing speak, which doesn't generate as much trust. This can be generated automatically and create a full content engine for the year. Widgets, testimonials, it auto-generates articles related to the proof on the Workplace Index and the areas that you want to highlight, and these are articles published by Best Practice Institute. Your recruiters can share with independent validation and proof.