4 Things that Stop You from Delegating

Louis Massaro breaks down why business owners don't delegate: fear, guilt, comfort in doing the work, and not knowing what to do with freed time. He walks through fixes like documenting processes, starting with repetitive tasks, and blocking time to train and follow up.
As a business owner, you have unlimited opportunity that is only capped by your time. I'm not gonna sit there, like my time. We'll talk about how valuable your time is. Right. Don't do something that you could pay somebody else to do. Freedom doesn't mean that you don't work. It means you have the freedom to.
Work on what you want to work on.
You have the freedom to go and scale, if that's what you want to do. Or sit on the beach. You want to be by the pool hanging out while they're doing all the work. That's your right. You take on the risk, you get the reward. What stops most people from delegating? Fear. They won't do it. Right. By the way, I suffered from all of these. So, like, if I'm not mocking anybody, but this is. This is the voice, they won't do it. Right. I tried to delegate. It didn't work. Nobody. You know, every time they just didn't do what they were supposed to do. I'm just going to keep it and do it myself. No one could do it as good as me. Maybe that's true, Maybe it's not true. You know, I. Maybe there was one person in the course of my time that I felt that could be as good as me on the phones. Booking moves didn't stop me from having 70 people in a call center booking moves. I could have sat there. No one could do it as good as me and just sit there and do it forever and have, like, a couple of trucks. But that's not what I wanted to do. Also, we talked about sometimes we get lazy as owners. It's true. Maybe someone can't do it as good as you, but are you consistent? Right. Even if you want to be consistent, if you're trying to book moves and nobody does it as good as you, you still have to run the rest of the business. Right? You still have to be in other places. So now they're just, you know, we're losing opportunities. So I'd rather have somebody that's not as good, that's consistent. But if you're that good at something, great, document what you do. Who uses my sales script, who's increased sales with it, okay? I'm like, hey, I can't. You know, what do I do? Let me just write down what I say and get everybody else to say what I say. Fine, you don't have my sales script. Whoever's the best person in your company, take what they say, write it down and have everybody else say that Most Stuff could be duplicated. You got to be able to delegate. What if something bad happens? Something bad will happen. Something bad will happen. They'll send the wrong truck. They'll put the driver in the truck that didn't have a license. Stuff will happen. Less of it will happen if you have the processes. You see how all this starts to tie together? Guilt. You shouldn't pay someone to do something you could do yourself. Who's had. Who's. Who's grew up with this belief, was told this belief. Even if you don't believe it now, you grew up feeling this way. You had a parent. That's like mowing the lawn all day long. I'm not paying somebody to do something I could do myself, right? I don't know why that's the voice, but, you know, it is. That's how I picture it. And, you know, so what happens is a lot of people grow up with that mentality. Even if it's. They don't say it. It's in the back of their mind as guilt. You want to flip that? Like, I look at it and I say, why would I do something myself? I could pay somebody else to do. I don't want to do it. My wife ordered this laundry basket from Amazon. Oh, it looks great. Came in, I don't know, 8,000 pieces, right? I'm like, I'm not doing this. Like, not that I don't. I could sit and just, like, be present and enjoy it. No big deal, right? I'm busy, man. I'm like, my time is more valuable than this. So it sat there for months. Then I learned about a service called TaskRabbit. You go on. I need someone to assemble some shit. Boom. 50 bucks an hour. He comes. You know what? Grab this, grab that here. Assemble all that, right? I'm not gonna sit there. Like, my time. We'll talk about how valuable your time is, right? Don't do something that you could pay somebody else to do. As a business owner, you have unlimited opportunity that is only capped by your time. My employees will feel like I don't do anything. These are real statements. This isn't like me, you know, mocking or making fun. You know, I started with this. With this. You know, my first six hires were friends. I recruited all my friends. I didn't know how to hire people. I'm like, I need help, right? I call my friends back home. Listen, come out to Denver. Give you a job. Come out to Denver, right? So I had all my friends. So it was like this. This camaraderie to where now, like, I felt a little bad if I stepped away and let them do everything right. And it kind of stayed with me until I just had a shift in perspective and looked at it differently. To where, you know what? That's your right. You want to be by the pool hanging out while they're doing all the work. That's your right. You take on the risk, you get the reward, right? You have months where you don't make money. You have months where you got to go into savings to cover business bills. Don't worry about what other people are thinking. It's really, you know, something that you just got to get past. But once you do, you break through that freedom. I don't deserve freedom. I need to work hard, you know, another just belief that, you know, somehow, some way, we just picked this up from the time we were born till now, and we just feel like. Like, who am I to. Like, the middle of the week, I'm going to the beach, or, you know, I'm going to, like, take two weeks off and not do anything. I'm going to let somebody else do stuff when I'm perfectly capable of doing it. What, I'm gonna invite a man that's almost twice my age to build the laundry basket. I'm a young guy. I should be doing it myself. Fuck that. If he's assembling shit for 50 bucks an hour on TaskRabbit, cool. He's happy. I'm happy. Great guy, right? I text him direct now. I love him, and he's like, yeah, go ahead. Order whatever you want on Amazon in pieces, right? There's no longer a restriction on ordering stuff that needs to be assembled. Comfort, Comfort, you know, losing their sense of purpose within the business. Your business ends up becoming your identity, and it's everything you do, and you find significance from that. And so it's very uncomfortable to step away and be in a position where, you know, you kind of lose your purpose. Like, I'm not needed anymore. You know, I got a great client in the room. Big franchise operation. He's got amazing franchisees. He's got amazing employees. He's got an amazing team. And he was like, it just feels weird that all of a sudden everything's being handled and, like, what do I do? Right? But that's the place you want to be, right? The freedom. I'm not selling this dream that you like that. I'm not putting a picture up here of, like, a beach chair and an umbrella and a pina colada. Freedom doesn't mean that you don't work, it means you have the freedom to work on what you want to work on. You have the freedom to go and scale, if that's what you want to do, or sit on the beach, whatever it is. But, you know, you'll find a new sense, but that comfort will keep you there. I don't mind doing these tasks myself, you know, got another client, two offices, van line agent, you know, still goes through the mail every day, right? Like, what are you doing? I don't mind. It's no big deal. Yeah, but your time, your time, it's not a good use of your time. No vision for how they'll use their new free time. You know, a lot of people, you know, hesitate to get that freedom because they're like, what am I going to do, right? I didn't know what. You know, for me, my initial desire to get freedom was so that I could actually manage the mess that I created. Not to have freedom to enjoy a life or anything like that. That was like a later progression for me, which I now know is all backwards. You know, you got to be able to identify what you're going to do once you do free yourself up. You know, you gotta be able to say to yourself right now, like, okay, if I was able to free myself up from the day to day, what would I work on instead? If I'm not dispatching trucks, servicing moves, dealing with customer complaints, whatever it might be, what will I do with my time? And it doesn't mean you have to be doing something outside of work. And then there's skills, just not knowing how to delegate. It's not something that you should just, you know, if you have a struggle with this, don't feel bad about it. It's not like, you know, you learn to walk at a certain age, you learn to talk to a certain age, you learn to delegate at a certain age. It just doesn't work like that. It's a learned skill. What should I delegate versus do myself? How do I keep track of things I delegated to make sure that they actually get done. It will take longer to show someone to do something than just doing it myself. If you've got something that's a one time thing, it's a one time thing, and that's the case, just do it. But if it's repetitive or there's several occurrences of it and it might take you longer that one time to show them how to do it, you're going to save that time. You're going to take that off your plate, right? And move on. So what are some of the things you could take off your plate? Ongoing repetitive tasks are one of the easiest things to put into a process. To teach somebody how to do it, whatever it might be, Confirming moves, opening the mail, bookkeeping. You know, I've got a private client who, when I first started working with them, he said, where's your let's, you know, we got to a certain place and I'm like, we really got to dig into your P and Ls to find the answer to what you're looking for. Okay, yeah, I'm gonna get him. I'm getting him. He had a accounting background, so he was gonna do them himself, right? A couple months went by and I'm like, listen, you can do it, but you're not. So let's hire somebody to do it, right? We got him a part time bookkeeper and remotely and got the books done right away. And so the point is, don't let something that you've been meaning to get to, even if you have the skill to do it. You've got to be real with yourself and be like, I know I've been talking about doing this, but am I doing it? No, let me just hire somebody and get it done. Project management. So as you start to really scale and you're working on business development, right? You're not just working on like the day to day, it's business development and how to grow and how to scale, there's gonna be a lot of projects going on, right? A project could be like open this new location, right? A project could be, you know, train, you know, set up training for all our new franchisees, Stuff like that. Process creation, operations management. How many of you know you need to hire an operations manager? Okay, everybody else has one already. Okay, Sales management. We'll talk about sales. What's today? Saturday. Wow, it's going by quick. We'll talk about sales tomorrow. Marketing management, customer support, report generation. You can even do your email inbox. You know, you get to that place of comfort and you have an assistant that can manage your emails and sort through all the nonsense and just get you what's important. Recruiting and hiring. Nowadays you could find yourself a part time remote recruiter, right, that works out of the office. That won't cost you a fortune because it's kind of like as needed, right? Don't slow down the process because it's something you don't enjoy. We're in a time now where resources and people are so easy to find. Hire at cheap prices. And just for what's needed? You know, you could easily get a, you know, virtual assistant or a virtual recruiter for X amount of dollars, you know, X amount of hours per week or whatever it might be. It's really such an easy way to hire someone and you don't have to have that full time. You bring somebody on, you offer them all your benefits, you offer this, you offer that. So it's like, you know, you might say, I have money to make one hire, but I really need all these little things that don't really need to even be done in the office, right? Basically, anything you do, you can get off your plate. Anything you do. So you've got to remove yourself from the drudgery, from the day to day. Okay, not this month, not this week. Remember, you're on the road to mastery. There is time to get there. Don't feel like you have to do it all right away to build a sustainable, long term successful business that's going to build wealth for you and your family. It's not done overnight. Make your days mission driven, not hour driven. When you go to work, go there on a specific mission for that day. Go in and execute on that mission and then you could manage your people, see what's going on and get out of there. Don't just say, I go to work at 8 and I leave at 5 and whatever falls on my lap in between, that's what I deal with. Whatever phone calls come in, that's what I deal with. Whatever people email me, that's what I deal with. You go in there on a mission on what you know you're going to be working on. And when I say go in there, it could be in your, you know, spare bedroom, it could be at a coffee shop, it could be at a home office, it could be at a remote office, it doesn't have to be at your office, but, but make your days mission driven. Implement SOPs for each ongoing role that you delegate. Right? Standard operating procedures, your processes. It becomes very easy to delegate when all you do is just write out the steps for somebody. Even if you don't get fancy, bullet point, do this, then do that, then do this, then do that. Always think, eliminate, automate or delegate whenever you're doing something yourself. Like I have this reminder pop up for me every single day so that everything that I'm doing, I'm like, can I eliminate this? Does this even need to be done? Is this even necessary? You know, sometimes we just started doing something years ago and we just didn't really think about it and Just kept doing it and it's not even really impactful anymore. Can I automate this somehow? So much could be automated these days. Or can I delegate this to somebody else? Decide what to take off your plate, then make sure you decide what to do with your time instead. Remember, we got to fill that gap. If you don't have the vision for what you're going to use your time for, you'll stay comfortable not realizing it, that you're staying in your protected shell because you're just not quite sure. You know, listen, we all have that little scared kid inside of us. We all have it. And if we're afraid of what's on the other side of something, we'll stay right where we're at. Just know what you're gonna do with your time. You're like, yeah, get that off my plate. I'm gonna go work on that. Block time for delegating and follow up will get to block time, which is a way to manage your days and manage your calendar. But essentially, you know, you've gotta have time set aside for delegating because otherwise what happens is we just go, hey, do this, hey do that. And we don't really give them proper instruction. And then it doesn't get done right. And then we fall back into, I'm not doing it because nobody does it right. We tried that. It didn't work right. We've got to have the time to actually give them clear instructions and information on what we need done and then build a team to run the day to day. Look at it and say, what are the core functions to run this business? The fundamentals, not business development. And build your team that will run it. And then once you see that it's running, then you could start working on business development. Then you got to step into your new role. Remember, I use names to illustrate certain things. Doesn't mean this is what's on your business card. But your new role as moving CEO, that's what you want to step into. All right? Not small business owner. You want to step into this moving CEO for yourself. That's the mindset. That's the person that's committed to mastery. Dabblers don't have that mindset. Remove yourself from the day to day operations of the business. Again, doesn't have to happen overnight. We all have to have something to shoot for. And if we don't look further out, it just feels like every day is just dreadful. The same stuff, the same stuff. And we're have ups and downs and ups and downs and we don't really know where we're headed. You've got that vision of where you're going and you know, hey, eventually I'm stepping out of the business. Every day will be purposeful, right? It's not just going to be another day, you know where you're headed. Establish a new set of reports to run your business off of numbers. Okay, think through what do I need to see. What would be nice? This is, I mean, this is essentially how I started with the certain reports. What are the reports that, you know when you're just sitting running it off your iPad or running it off your phone and you could see and know what's going on from anywhere, what do you need to see? And then establish a new meeting schedule to manage your team. You know, if you've got the reports and you've got a set of meetings daily, weekly, monthly meetings that you have either in person or over the phone or through Skype or Zoom or FaceTime or whatever. Now you're running your business like a moving CEO right now. You've got the freedom to do whatever you want to do at that time. You have a new set of priorities. So the client I was telling you about that goes to Europe now runs, you know, that's where they travel for long, extended periods of time with his family and runs everything off his iPad. This is what, this was the target. That was it. It's like, what do we need to do? You know, listen, we gotta remove you from the day to day, get, get you a set of reports that you could see exactly what's going on. Establish a meeting schedule so you still feel in control and in the loop, right? And then we need to get your calendar out and we need to block out times weekly for the new priorities.
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