7 Pillars of Moving Company Marketing Success

Hey, my friend. It's Luis Massaro, CEO of Moving Mastery and founder of Moving Sales Academy. Have you ever struggled to figure out where you should put your focus when it comes to marketing for your moving company? You know, I believe that in all areas of your business you need certain principles that you always come back to that are just kind of the guiding light for what you do in that particular department. Alright, so what I want to do is share with you the seven pillars of marketing success for moving companies. These are the same seven pillars that I use when I'm figuring out what I need to do in marketing next and what to come back to. Because there's really so much out there that could distract you. So many new lead sources, so many new opportunities. You see your competition doing this or that and you know, it becomes overwhelming. So you need to have a core set of principles that you come back to to remind yourself what's really important to be focused on. All right, so let's start with number one, which is know your marketing roi. All right? You have to know how much return on investment each particular source of advertising is bringing. All right? For every piece of marketing that you do, for every lead source, for every, you know, Google AdWords, for this lead provider or that lead provider, or if you're advertising on the side of a billboard or you're doing a yellow page ad, whatever it is, you have to know the exact ROI return on investment for each individual source. All right? Number two is diversify your marketing. Once you know the numbers, once you know what's profitable, what's not profitable, make sure that you are trying different sources, that you're tracking them, that you're seeing what's working, what's not working, what's profitable, what's not profitable, and you diversify it, all right? If you need a list of lead sources and you haven't already downloaded the 10 rules of a profitable moving company, I'm offering it for free on my website. Go and download it. I'll put a link down below. There's a whole list of different lead sources and more marketing sources that you could try out if you're not already. And number three is cultivate your online presence. All right, this is so important. What I want you to do is I want you to take the name of your company and I want you to put it in Google and take a look at everything that shows up on page one. That's what your customer is seeing when they check you out. Make sure you cultivate that. Make sure you work on getting that first page of Google, looking really, really good. All right? Your online presence in this day and age is just as important as any marketing that you're doing. Because if not, you're spending money on marketing, your customers are checking you out, and if they don't like what they see, they're going to go with somebody else. All right? So cultivate your online presence. Next, content is king. If you're not already blogging, if you're not doing social media, if you're not putting out videos, you need to be doing that, all right? This is a day of, you know, we're in an information age. This is. You need to be putting out content. You need to be putting out information that's going to help your customer a find you and also provide value to your customer, right? Packing tips, how to prepare for your move, all kinds of different information that's going to help your customer find you online and then provide value. Content is king. Next, join the community, all right? Get out there, network with the chamber of commerce, right? Join the chamber of commerce. Start volunteering at charity organizations, right? We used to give out every single year, we used to go give out turkeys in underprivileged neighborhoods, right? We used to take our trucks, load them up as part of a charity organization and go give them out to families, right? Christmas time, we would donate trucks and drivers to toys for tots to go deliver toys, become part of the community, sponsor a little league team. Get out there and, you know, let the people that you interact with on a regular basis know what you do. They're going to refer you business, all right? Next, focus on trust and capture marketing. All right? Every time you do a marketing piece, every time you put together a website, every time you put together an ad, you're going to focus on two things. Building trust and capturing the lead. That's it, right? That's all your advertising is for. That's all you know. Marketing is all about bringing in more business. How do you bring in more business? You build trust and you capture the lead, right? So, you know, you need to make sure that you give off that feel that you're saying things in your advertisement. That's building that trust and that you set up your webpages, that you set up your direct mail ads, everything in a way that's going to capture leads at a high rate. And the last one, create raving fans. This is marketing, all right? This is not just operations. This is not just doing a good job. This is marketing. Every time you create a raving fan, a customer that is so excited about the service they had from your company. They're going to leave you a five star review which helps your online presence. They're going to tell their friends, they're going to tell their family, they're going to use you again. Repeat referral business drives down your marketing costs. This is what makes you very profitable. Repeat and referral business by creating raving fans. All right, these are the seven core pillars of move marketing success. All right? Everything within your marketing lies within one of these seven. So whenever you're overwhelmed, whenever you see all these different options out there of what you should be working on, what you should be doing, come back to these seven, all right? Make sure you know your roi. Make sure you're diversified in your marketing. Make sure you're cultivate, cultivating your online presence. Make sure you're putting out good content, all right? Making sure you're involved in the community. All your marketing pieces should build trust and capture leads. And you should be creating raving fans by doing a great, outstanding job for your customers. All right? This is the core of it. This is what's going to help you propel your business to that next level. All right? Again, if you need a list of marketing sources, download the 10 rules of a profitable moving company. If you have any questions, leave them in the comments below. I'll be more than happy to answer them for you. Until next week. Until I see you next time, Go out and profit in business, thrive in life. I'll see you. Hey, my friend, it's Louis. I hope you enjoyed this episode. Do me two favors. Number one, subscribe to this channel so that you continue to get updates every time I release new training for you. And number two, if you'd like to get ahead a little bit faster and become more profitable in your business, what I'd like to do is give you a copy of my 10 rules of a profitable moving company. These are the same 10 rules that I applied in my business that helped me grow it into a multimillion dollar nationwide company. Okay? So all you need to do is click on the link on this page or head over to louismassaro.com 10rules. So that's Louis L O U I S Massaro M A S s a r o.com 10rules. Just put in your name and email address and I'll email you out a copy. Okay? Until then, every single day, go out and profit in business and thrive in life. I'll see you later.