Louis Massaro explains how to get your team on the same page about where the company is headed. He covers understanding what customers actually need and why the moving industry offers real growth potential for those willing to build it right.
If we don't have people that buy into what we're about, they're not the right people. We give them a tour of the facility, we give them a glossary of moving terms. This is what this means. This is what this means. An introduction to the CRM here, Sign in, do this, do that. Basically, mindsets like here's how to think about our customers. Do you know what their pains are, their struggles, their fears, their concerns? What they hope to get when they hire a professional moving company? I want you to remember the competence, confidence loop, right? We're not just moving their shit from point A to point B. We're providing an experience. Booking any move for the sake of getting a move that's going to sacrifice our reputation is not worth it. This is an industry. We need them to recognize that they're not in some dead end job, that there's an industry, there's a growth path. We need to equip them with that understanding. We want them to move with us right?
