Louis Massaro tells moving company owners to reframe their work from "I have to" to "I get to." This shift cuts dread, boosts productivity, and turns customers, employees, and slow seasons into opportunities instead of burdens.
I want to talk to you this morning about all the things that you have to do today, all the things that you have to do this week, all the things that you're trying to get accomplished in your business and your perspective on those things. You know, people really underestimate how much of your success comes from how you view things and how you view, you know, what you need to get done and what you need to get accomplished if you're able to, you know, shift that perspective from, you know, I have to do all these things and realize that for the most part, everything that you have to do in your life is a result of things that you chose to do, things you wanted to do, right? You wanted to open a business because of all the success and all the rewards and the fulfillment and the money that you'd be able to make, right? You know, if you start making that shift and look at it like, you know what? These aren't things that I have to do. These are things that I get to do, right? These are things that I'm fortunate enough that I get to do because I'm free to make decisions, right? There's a lot of places in the world where people really aren't free to make those decisions, to be able to work on the things that they want to work on. You know, a lot of times in business, there's the gift and there's the curse, right? There's things that, you know are great, and then there's things that just feel like, why do I have to deal with this, right? Why do I have to deal with this customer? Why do I have to deal with this employee that's giving me a hard time? Why do I have to, you know, go through this slow period in the moving business, right, in the winter months where things, you know, the cash isn't flowing like it normally is? Why do I have to deal with all this? And the problem is, once you start to think about things as I have to do this, and this is a hassle, all of a sudden, everything in your life becomes a hassle. Everything in your life becomes a problem. And all of a sudden, you're seeing things through a negative lens, right? You're seeing things through a negative set of glasses, if you will, to where now it just. Things become dreadful, right? You start, you know, and that's where I was at. I was. I was, like, dreading getting on these planes. I was dreading having to go to these offices. I was dreading having to show up and see what was going on with these, you know, in each location and have to fix these problems. And I, you know, was fortunate enough to be able to have someone say to me, like, Louis, you know, you get to do all this stuff. These are your businesses, right? These are your locations. These are seeds that you've planted, right? That the fruit is gonna start growing. You're gonna start seeing big results from these. I'm like, you know what? You're right. Like, this is stuff that I get to do. Start to think about, you know, how fortunate you are to be able to have all these things that you get to do, right? To be able to have all these different opportunities to succeed, all these different opportunities to make more money, you know, to be able to fine tune your business, to be able to tweak it and make it more profitable, right? I mean, there's more. To me, there's nothing more beautiful, there's nothing more fun than the game of business, right? And that's what it is. It's a game. And, you know, every day you get to go play that game. So if you look at it like a professional athlete, listen, they don't want to go to practice every day, right? There's probably big games they don't really want to go to, right? There's probably times where LeBron or whoever doesn't really want to go play, but I'm sure they remind themselves that they get to do that, right? And so you get to be a business owner and you get to play in this. This game of business. And when you start to shift your perspective and look at things that way, it's amazing what it does to your overall productivity, your mindset, your excitement for what's to come, your excitement for the future, right? Because if you're going into your business every day with dread and feeling like, I have to do this, I have to do that, it is affecting your performance. I could tell you that right now to go into this week, start to look at all the things that need to get done and don't feel like I have to get them done, right? Feel fortunate, feel blessed, feel grateful that you get to do those things, right? And you're, for the most part, in control of your destiny and in control of your outcomes in business and the results that you get. And so go into your week, think about the things that you get to do, right? And that's. That's not even in business. That's with your family, that's with everything that you do. Whatever, you know, hobbies and what you know, your workouts, you get to go work out Right? I mean, you don't have to go work out. You chose that. You want to go work out because you want to get in shape, you want to be healthy, you want to live longer, so you get to do those things. You know, sometimes you might feel like, ah, I got to eat this healthy food, right? You don't have to do anything, right? You don't have to do anything today. You could do exactly what your lower self is calling you to do. If you're like, it's Monday. I gotta do all this stuff. I'd rather just, you know, get a bag of potato chips and sit on the couch, then go do that. You don't have to do anything, right? You get to do all this stuff. And when you're. When you own a business, when you run a business, when you manage a business, even if you're an employee of a business, you get to go in, contribute to something bigger than yourself and everything that you look at as a hassle and a problem in your life right now. Think about how it all started. And chances are it started from a decision somewhere that you made, right? That got you there. All right? So it's not about, you know, me telling you that, you know, that everything in your life is okay, right? But you're not gonna get anywhere by just, you know, feeling, like, dreadful going into your week, all right? So, guys, I hope this was helpful. Go out there and crush it this week, all right? You got a full week ahead of you. Go out there. Profit in your business, thrive in your life. I'll see you guys there. Have a great day.
