Louis Massaro argues that selling is a form of service. If you have something valuable, you're obligated to persuade people to accept it, because without convincing them you cannot actually help or create change.
If I can't get my kids to eat their vegetables, I can't serve them. If I just let it go, let it be what it's going to be. If I'm not selling them on the importance of these core values, I'm not serving them. I personally believe that it's my responsibility in business to sell. You know, if I didn't sell you on being in this program, you want to be here in this program. And if you weren't in this program, I can't help you change your life. I can't help you change your business. I'm confident that we could get there. But we need to be able to sell in order to serve. If I put out a video and the video is a free video, it's like, I still need to be able to, in that video, sell someone on taking the action that's going to help them to move forward. Another word for this is influence. And you should feel the same way. Like, if you've got a good service or you've got a good product, like, you should feel an obligation or a duty to sell.
