Louis Massaro advises real estate professionals to position themselves as the local market expert by producing regular content (videos, quote cards, interviews) that discusses market metrics and buyer timing. He emphasizes using inexpensive social media ads as a direct-response channel—you pay only when users click—and testing landing pages to convert traffic, all to build credibility and have conversations with potential clients.
What if you became the local expert in your market around all things real estate? What if you shot videos or put out content or put quote cards up that talked about last month's numbers in the market, Real estate prices dropping. What have you started interviewing Realtors being the source of information for people that are looking to buy. Why now is not the right time to buy. Why now is the right time to buy? Oh, my grandson's moving. He'll need this. And you send it to them. Social media ads are super cheap, so you get to do two things. You get to do direct response and get people to. When they click is the only time you pay. So remember, you could be seeing ads. You guys see my ads. You don't click on it. I'm not paying. Right? You click on it. You better believe that. I got a page on there that I'm testing to convert. And so we just want to swim upstream a little bit. We just want to have conversations and build ourselves up as a credible source.
