Are You Thinking of Opening a Second Location?
12 Sept 2023 · 1 min

0:59
Louis Massaro (YouTube, Sep 12, 2023) warns against opening a second (or additional) location too early. Drawing from his own mistake of opening three offices in the first year, he advises business owners—specifically moving companies—to ensure core systems are dialed in before expanding. He lists five fundamentals to master: marketing, sales, operations, customer service, and finance, and emphasizes not to open locations merely to solve cash-flow problems but to fix internal issues first and then scale.










