BBB Accreditation For Moving Companies?

Do you know what your BBB score is? Your Better Business Bureau rating? Do you even care what it is? Have you checked it? Is it something you pay attention to? If not, I'm here to tell you that the BBB is still very, very relevant and very important to your moving company. Alright? A lot of companies are under the impression that all that matters is Yelp, Google reviews, Facebook reviews and that nobody really goes to BBB anymore, alright? And listen, it might not be the only thing like it was at one point where the only thing that mattered was your BBB rating. You know, there's other things now online for reviews and getting a rating and getting five stars, four stars, whatever the case may be. But the BBB is still very, very relevant, very important and something you need to pay attention to. Let me give you the first reason why it's so important. Takes up a lot of real estate on page one of Google, okay? If you Google the name of your company, there's a very good chance that on the first page is the BBB listing for your company. Alright? If you're a brand new company, maybe not. But if you've been in business, you know, for a little bit of time, there's a very good chance that on page one is your BBB rating. So as a customer, if they Google the name of your company to check you out, you don't think they're going to stop on that BBB page. You don't think they're going to take a look at it. Your BBB rating just adds credibility, all right? And the reason I'm saying is because I've spoke to a lot of companies that are like, oh, that doesn't matter. You know, when I ask them, you know, what's your BBB score like? Oh, I don't even know. How do you not know? Nobody goes to the BBB anymore. That's old school. Listen, it might be old school, but it's still very, very relevant. You need to pay attention to it. Do you know how many customers that you might be losing because they got a quote from you went to the BBB, not that they went bbb.com to look for you. They just went to Google and searched the name of your company, saw the BBB site, said, oh, let me check this out, went there. Your score is not what it's supposed to be. You could lose that job. They'll never call you back. If you call them back, they'll say, oh, you know, they might not even give you the real reason. It's really important. I Want to give you five things you need to start doing to take the BBB seriously and let it help your company and your company's reputation propel you to that next level. All right? You still need it. It's still important. First thing you need to do is respond to complaints on time. I can't believe how many companies have an F rating and all they have is maybe like one or two complaints, but they just didn't respond to them or didn't respond on time. You know, it's not that hard to keep an A rating even if you're not accredited, if you're responding to any complaints you get, especially if you don't have many. But to see a company that has a poor, even a C, it doesn't even have to be an F, that doesn't have an A, because they have one or two complaints that they just never replied to, it's crazy. You lose a ton of grade scores by not replying to complaints. Make sure that you have it set up to where they come in. You get them as an email and not just in the mail, and that you're replying to them in the time that they give you to reply to them. So big second thing you need to do is contact the bbb, call them, let them know, listen, I haven't really been paying attention to my score. I want to get up to an A. What are some things I could do, what's causing my score to be whatever it is at this moment, and tell me what the steps are. It might not happen overnight, but they're going to lay out a path for you. And the things that are causing the complaints. Yes, it's on the site, but I would call them and I would let them know you're very interested in, in increasing your grade and what can you do? Right? Start making this a conscious effort. You know, you shouldn't be getting a ton of them, but you know, there's no reason that if you get a few here and there that you're going to allow it to, you know, ruin your company's reputation because you're not paying attention to it. If you have an A, if you have an A rating, if you have a B rating on your way to an A, become accredited, give them the money that they want for the accreditation. I hear companies, I'm not going to pay them any money. Listen, what would be better if you, if you have an A rating, you have an A plus rating. Wouldn't you love to put that on the side of your truck with a big BBB logo, wouldn't you like to put that in your marketing? All right? It's not about, you know, becoming a part of their organization, Right? It's about, like, that builds a lot of trust with your customers. So if you're able to get accredited, number four, add the logo to all of your marketing. All right? I see companies that have this. That's great. But I also see companies that have A pluses that aren't advertising it, right? Or they have the BBB logo down small somewhere. You have an A. Use the logo that they give you. They have to approve the logos that they give you, but they'll be able to give you one where you could show your A. Put that at the top of your website, put that on all your marketing material. Make sure it's everywhere. This builds trust. If you want to say that, it's not relevant anymore, all right? If you have a good score and you put it out there, it's relevant, all right? It's going to help build credibility, not only with customers, but as you go out and you start pounding the pavement, you start networking with realtors and mortgage brokers, and you're able to present them with the fact that you're accredited. It's in all of your material. It's going to help a lot. Okay? And number five, you have an A plus, you have an A rating, you're accredited. Buy a sponsored listing with them.

All right?

We could sit here and go, oh, the BBB is just trying to charge us. Listen, marketing is an investment. The money you spend in marketing is, I put money in and I get money out. And you know what if people are going to the BBB site to look at you or to look at other moving companies, and you could be there with a sponsored ad says, hey, look at me, I have an A rating. That customer obviously cares what the BBB has to say if they're on that site. If you're able to have a listing there, get a phone call, get a lead. It's more marketing dollars you could spend as an investment to bring in more money. All right, listen, the BBB is still there. It's still something that you need to acknowledge, all right? We're just in a world where there's additional things, all right? Yelp, Google, Facebook, moving reviews. These things didn't come out. And all of a sudden the BBB went away. No, it's still there. It's still relevant. Pay attention to it. And you know what? For some reason, you're at an F. You could make your way back, okay? Just start paying attention to it. Anything you put attention to, you could grow. All right? So whatever your grade, shoot for an A. Make that the goal of you and everyone in your company. If you don't have an A, put it up in the office, print it out. Put it up and say, listen, this is our goal. We're going to get an A. It might take you a year, but you know what? That year will come. You'll have that A. You'll be able to advertise it, your conversion rate will go up, you'll book more customers, your marketing costs will go down, and it's going to help you profit in your business.

All right?

So until I see you next week, go out there every single day. Profit in your business, thrive in your life.

Hey, my friend. It's Louis. I hope you enjoyed this episode. Do me two favors. Number one, subscribe to this channel so that you continue to get updates every time I release new training for you. And number two, if you want to get to that next level in your moving company and become more profitable, what I'd love to do is give you a copy of my 10 rules of a profitable moving company. These are the same 10 rules that I used in my business to get to a $20 million a year level where we were booking 12,000 moves a year.

And I want to give you a.

Copy of this for free. All you have to do is click on the link on this page or go to louismasaro.com 10rules. So that's Louis L O U I S Massaro M A S S A-R O.com 10rules. Put in your name and email address and I'll send you out a copy. All right, thanks for tuning in. And until I see you next time, go out there every single day. Profit in your business, thrive in your life. Get your copy of 10 Rules today. I'll see soon.