Louis Massaro grew his company to $20 million in revenue by learning marketing and online lead generation during a severe downturn. He argues that adversity is necessary, that entrepreneurs need to earn their stripes, and that waiting for hardship to force change is riskier than embracing it now.
My business wasn't built to withstand the storm, but I went in, I thought about it differently, I changed my lifestyle, I changed my habits, I got focused, and I came out on the other side. I went to work, I learned marketing, I learned how to generate leads online. From there, we went to $20 million. It's because of having to learn those capabilities, having to learn those skills, having to face those challenges that built me and made me the man that was able to do that. So I know that there's tough times right now for many of you, and I know there's some tough times on the horizons for many of those that don't change, but it is the thing that makes you stronger. It is the thing that really lets you earn your stripes in this business. Thank you.
