Louis Massaro tells business owners to reallocate staff during slow periods instead of laying people off. Move people between roles, create new positions that generate profit, make more follow-up calls, visit customers' homes, and network locally to drive growth.
Just because things get slow, just because you might be going into the off season, doesn't mean that you need to start getting rid of stuff. No, no. We've got to channel those resources, Louis. I've got extra people. What should I do with them? You should direct them and channel their energy into money making activities. Get them to be doing things that are going to help your business grow. And so maybe you've got to move somebody from one position to another. Maybe you've got to introduce a new system or a new role for them to be able to actually bo profits for your business or help you make those extra follow up calls. Go out to the customer's house and make sure that they've got everything that they need. Network with your local chamber or whatever it is that you network with. There's things that you can do to channel those resources.
