Louis Massaro says moving companies should focus on creating raving fans: customers who leave 5-star reviews, return for future moves, and refer others. This approach cuts marketing costs because repeat business and referrals reduce the need for paid acquisition.
The number one goal of every move should be to create raving fans. This is going to help you increase profits, have happier customers, reduce your stress, and quite honestly, live a better quality of life, you know. So what is a raving fan? A raving fan customer is someone that's going to give you 5-star reviews across the board, right? All review platforms. They're going to use you again in the future when they decide to move. They're going to tell all their friends about you and refer you to other people. And the reason this is so important is because if you're going out and you're spending money on to get moves, to book moves, and you're not focused on how do I multiply these moves, meaning turn this one move into more moves, it's only gonna dip into your profits and you're not gonna be able to sustain a long-term successful moving company that way. You know, in order to really grow, in order to get to that next level, you've got to be able to reduce your marketing costs by getting more repeat customers, more referral customers, more reviews which help your conversion in booking jobs.
