Do Less, Make More
7 Jan 2026 · 1 min

0:43
Louis Massaro argues that launching new projects out of boredom creates maintenance burden for little return. Instead, find a hobby or set specific goals to optimize your business for profit and simplicity.

Louis Massaro argues that launching new projects out of boredom creates maintenance burden for little return. Instead, find a hobby or set specific goals to optimize your business for profit and simplicity.
Most of the time we create complexity when we really need to be looking for simplicity, right? We need to look for the ways to keep things simple and create more money, right? Like if you're bored, don't go create a monster in your business that you might launch it. This new next thing seems exciting, but then once you launch it, you got to take care of it. So now you've created more complexity, more stuff to take care of. If you're bored, go get a hobby. You know, if you're bored, set some goals to optimize your business to increase the profits so that you don't have so much more to do that doesn't give you the return that you're really looking for.