Louis Massaro explains how to calculate cost per lead by dividing total spend by leads generated. He uses $63 per lead as an example, then shows how to feed that number into Smart Moving to track which leads actually book and measure ROI.
You essentially want.
To figure out what your cost per lead.
Right. So in a certain time period, you.
Figure out what your average cost per lead is, because each lead is going to be different.
That comes in.
But if you could look and say.
Okay, last month we got X amount.
Of leads, we.
Spent this much.
Our average lead cost is $63 a lead.
You could then take.
The $63, at.
Least in smart moving, and plug it in the back end and say, that's.
What we paid for those leads.
And then this way.
It'Ll track that move, see what gets.
Booked, and it.
Will give you your ROI.
At that point.
Right. So there's a little.
You know, every one of those leads isn't really.
$63, but that's.
You know, the best way.
As of right.
Now, that it.
Could be tracked.
