Louis Massaro breaks down the profit formula: marketing generates opportunities, but conversion rates and pricing power determine how much you can spend on marketing. Better conversions and higher prices mean bigger budgets and bigger profits.
The marketing fuels your sales machine. Right? The marketing is not what brings you business. The marketing is what brings you opportunities to book the business. And everybody's got access to the same marketing. What's the difference? The difference is your sales process and your ability to convert is going to determine how much you could spend on marketing. Because if you have the ability to pay more for marketing than anybody else and you're converting more of those and you're charging higher prices, your profits will be higher. That's the secret to it. All right there.
