Louis Massaro defines "Plan B" as a deliberate, large-scale change in behavior you adopt when fear of outcomes forces you to seek new approaches. He contrasts persistence (necessary for success) with mindless repetition—arguing persistence should be paired with adaptability: try different strategies rather than repeating the same failing actions. The clip frames Plan B as creative problem-solving: go over, under, or think differently about the problem.
Plan B is when you feel so afraid of what's going to happen, you need to make a massive shift in the way you conduct yourself. Plan B. People say, oh, you got to have no plan B, right? You got to go until you succeed. Yes, Persistence is the only word in the English language that will guarantee your success. But that doesn't mean hitting your head against the same wall, constantly expecting different results. The definition of insanity. It means looking for a new way, going over, going under, taking a new approach, thinking differently about the way that we're thinking.
