Louis Massaro argues that salespeople should think of themselves as CEOs of their own business. He says training builds lasting skills that transfer across roles, and that shaping mindset is an act of leadership that helps people reframe problems.
Start getting them to see themselves as the CEO of their little business. The best salespeople we had understood that concept and treated it accordingly. But now I understand that as we build skills, we build muscles that we keep for life. Just going through this training is going to make you, like, so much better of a salesperson in anything that you do. And when you develop skills, you get stronger, you get better. If we could help shift and mold and shape the mindset of our people in a positive direction, you're lifting people up. That's leadership. So getting them to see different perspectives on all the problems that they have and saying, hey, here's some things. So just getting them to see who's had employees or salespeople that just have a negative outlook on everything, and it's helped be the bridge to help them think how you think.
