Louis Massaro explains time blocking: pre-book calendar slots for important work so you can defer distractions and stay in rhythm. Reserve a two-hour marketing block on Thursday instead of jumping between tasks. It reduces the feeling of battling your calendar all day.
Louis Massaro
January 25, 2024
Block time on your calendar to make progress, right? Call them progress blocks or time blocking. The idea is, the more time you could have on your calendar blocked off in advance to work on the big needle movers, the more progress you're going to make when you learn how to put the right things in the right spot and effectively get things done. And it works with your natural rhythm. And it's not always feeling like you're constantly battling your calendar, it changes everything, right? It changes everything. It brings you to a whole new place. Because what happens is if you know you've got. If something pops up, like all the distractions or all the fires, if you know you've got a time block on Thursday, let's just say for two hours to work on nothing but marketing and some new marketing sources emailing you on Monday. Instead of getting lost in that distraction, you're like, I'll pick that up in my time block for Thursday that I'm going to be working on marketing. Let me put that over there.
