This is a YouTube video titled "Here’s Why You Must Be a Marketer" created in August 2025. The content features a single speaker discussing the importance of understanding marketing fundamentals, focusing on ROI-based marketing strategies, tracking leads, and scaling business growth through effective marketing measurement. The speaker emphasizes the necessity of knowing the return on investment to succeed in marketing.
What's a marketer? If you're in business, you must be a marketer. You must understand the foundation and the principles to all these other avenues. I was forced to learn it. And here's what it comes down to is it comes down to the return on investment. So, like, we have to figure this out because this is preventing us. We can't not market and we can't just keep paying people. So it's like, let's just track every lead that comes in, identify which ones book, which ones don't book. Let's put a little spreadsheet together so that at the end we could determine which lead is profitable, which lead source is profitable and which ones aren't. All right? And we scaled to 20 million after that. Because now you're not afraid when someone says, I've got a lead, we've got leads for you. Yeah, all right, send them over. I'll let you know if they work or not. Right. We've got the strong sales process. We're going to track it all the way through and we're going to know quick if these are for real or these are bullshit. When it comes to marketing, the number one strategy is ROI based marketing. That's it. You've got to know to return. If you don't know to return, nothing else matters. That's the foundation of all your marketing.
