Louis Massaro25 Years of Moving Industry Mastery | Founder of MoverOS™

How a Recession Forced Me to Learn the Numbers

8 Sept 2025 · 1 min

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1:03

Louis Massaro built a multimillion-dollar business but couldn't read his own cash flow or P&L statements until a recession forced him to learn. He paid his CPA for hands-on instruction and credits that expertise for helping him survive the downturn.

Questions this video answers

Seven to eight years.

Multimillion dollars.

He became a millionaire.

Cash flow statement, profit & loss (P&L), and balance sheet.

He paid his CPA for instruction and spent an additional day with the CPA to learn.

Chapters

When the recession came and things started to tighten up that's when I realized what I thought was a solid business wasn't when the recession came it was like a magnifying glass it really pointed out all the flaws Multiple corporations right doing the bankruptcy going through all the stuff you don't even have it what do I do? And the reality was I didn't even know my numbers at that point I had built a business over seven to eight years multimillion dollars made myself a millionaire and I didn't even know how to read my cash flow my P and L my balance sheet so I went to my CPA said please teach me this I needed new capabilities I wasn't built and equipped to be able to navigate that situation right so I paid the CPA I'm a big believer like you need something pay for it get the speed and learn it right away he taught me everything I needed an additional day of his time right and I learned.