Short spoken excerpt where Louis Massaro reflects on how learning new capabilities (marketing, online lead generation, and sales) and changing his habits/lifestyle helped him survive a business crisis and grow his company to $20 million. He frames facing challenges and acquiring skills as the formative experiences that earned him credibility and strength in business.
My business wasn't built to withstand the storm. But I went in, I thought about it differently, I focused on it differently. I changed my lifestyle, I changed my habits. I got focused, and I came out on the other side. I went to work. I learned marketing. I learned how to generate leads online. I really dialed in my sales from there. We went to $20 million. And it's because of that time. It's because of having to learn those capabilities, having to learn those skill, having to face those challenges that built me and made me the man that was able to do that. But it is the thing that makes you stronger. It is the thing that really lets you earn your stripes in this business.
