Louis Massaro tells business owners to run two tracks at once: maximize what makes money now while building what matters next. He uses apple trees as a metaphor for the gap between short-term cash and long-term growth, and stresses that flexibility and modern marketing skills keep you from getting left behind.
With the shifting economy, rapid advances in technology. If you own a business right now, you must be maximizing the business that you're in while also simultaneously building the business that you're becoming. Otherwise, you're going to be obsolete within no time. You've got to be able to be flexible and ready to pivot and understand the fundamentals around marketing and acquiring customers in this modern day. So think about that. Are you currently focused on the short term and the long term, or you just focus on getting cash today? Because we got to think about getting cash today while also planting those apple trees that are going to bring us in the crops for years to come. Make a list. What are we doing to get money today? And what are we doing to build our business for the future? Leave me a comment down below. Let me know what you're working on.
