Louis Massaro25 Years of Moving Industry Mastery | Founder of MoverOS™

How To Do Anything You Want In Your Business

7 Apr 2023 · 1 min

Watch on YouTube

0:58

A short, spoken YouTube piece by Louis Massaro arguing that sales is the foundational function of any business and must be prioritized over other tasks. Massaro warns entrepreneurs and managers that it’s easy to become distracted by operations, training, finances, marketing, hiring, and other processes; unlike reactive crises (customers calling, movers not showing), sales requires deliberate effort and self-discipline to generate leads and close deals.

Chapters

Sales is everything in your business everything. You can't do anything else you want to do without the sale and I know you know that but we need to be reminded of that because sometimes we get caught up in like alright I've got to get my mover training going I've got to get operations I've got to dial in my finances, the processes I've got to train a team I need to bring on a new GM you know the marketing and jobs are being booked right Whether it's you, you've got a big sales team whatever it might be jobs are getting booked so it's easy to overlook sales right because sales other than the phone ringing there's no reaction to that you're not being forced to react customers calling and screaming you're forced to react Movers don't show up, you're forced to react Sales you have to pull yourself and draw yourself to take the action that you need to get.