Louis Massaro explains why small-business owners need to raise their rates. Insurance, fuel, and labor costs keep climbing, and without price increases, profit margins shrink. A strong sales process helps you charge what you're actually worth.
Raise your rates. Alright? This is, you know, one of the fastest, quickest ways to get yourself in a position where you're profitable, where you're making money. You know, you're in this business to make money. You're not in this business to provide free service, right? To go and be stressed out about all the work that you're doing, that to not have the money left over. At the end of the day, costs are going up, right? Everything from insurance to fuel to labor across the board, costs are going up. Your costs could go up, too, in order for your business to be able to thrive. And a lot of people are afraid to do that. And that's why you need a strong sales process to be able to raise your rates and do that strongly. I talk about that in other videos.
