Louis Massaro, speaking in a YouTube video titled "How to Sell Moves at Higher Prices," offers practical sales guidance based on personal experience leading sales teams. He emphasizes that strong selling comes from knowing what to say and when, aligning belief and understanding across teams, and communicating price increases effectively to sell services at higher prices.
You guys work hard. I've been there. I've done it. I've built the businesses. I've jumped back in that dispatch seat or jumped back on that phone when I needed to after I thought I was out of it and I didn't need to do that stuff anymore. I've led sales teams that are all in an uproar when we're like, prices are going up, and here's how we're going to handle it, here's how we're going to present it, and here's what we're going to say. I don't believe great salespeople are born great salespeople. I just believe they know what to say and when to say it. And if you believe it and you understand it, and you get them to believe it, and you get them to understand it and get them to implement it, you could sell more moves at higher money. This isn't a theory.
