Louis Massaro explains how to protect your business from negative reviews: build enough positive ones to bury the bad ones, and keep trying to resolve complaints. Volume and context make unreasonable one-star reviews look like outliers.
We need to be proactive about the reviews. The more proactive we are about the reviews, the less troublesome it will be when that random customer that was unreasonable, that you did everything you could, drops that one star review on you. Right. You're still going to want to work to resolve that. But if you're actively. If part of your machine is gathering reviews, right, the numbers, you know, they'll outweigh the bad. You know, customers, people that are looking at you from the outside, they understand that you can't make everybody happy. But you do have to have, like, a lot more great reviews. And then people can read between the lines and tell that that one person that wrote that crazy review, something's a little off, right?
