A short coaching segment by Louis Massaro on the CEO’s recurring responsibilities: set a clear vision, choose a strategy to execute that vision, lead the team to implement the strategy, and iterate—since new initiatives will update the vision. Emphasizes communication of vision, strategy selection, team leadership, and continuous execution/adjustment.
I've got to have the vision, right? I've got to have the vision. That's my job as CEO. I've got to set the vision of what I want in the business. Then you've got the strategy, right? Then you've got the strategy. That's how do we execute, you know, what's the strategy we're going to use to execute on this vision? How do we get there? You know, this, this is the vision and this is the actual like strategy. How do you do it, right? Then you've got to lead your team to execute on that because none of you are a one man show. And then you've got to make sure that you and your team are executing on the strategy and then it's back to vision, right? Because there's always going to be a new vision. Like if there's some new initiative, like you might take away some distinctions today from this training that you want to bring back to the, to your business that might update or change the vision, right? So you've got to be able to express that vision to your team, decide on the strategy, lead them and execute.
