Louis Massaro advises building a consistent flow of targeted leads using nurture sequences to engage "ideal people" — not just customers but also prospective employees and referral partners. He emphasizes treating inbound applicant/responder handling the same way as a sales process and iterating on each element (about a month per element) to dial it in.
Generate a consistent flow of targeted leads with nurture sequences to engage with your ideal people. The reason I say ideal people is because everything we're going over will get you more customers, employees, and partners. When we think about partners, think about even as referral partners, people to help refer business to you. Right. So if you're looking for customers, you need leads. If you're looking for new employees, you need leads. Right. You put the ad on. Indeed. The stuff comes in. What do you do with that? Right. We need to build that in the same way that we do it, our sales process. And this is how it all comes together. Remember, this is the process I would do. I would spend about a month on each one of these and dial it in.
