Louis Massaro tells moving-company owners to stop aiming for average and study what extraordinary companies do instead. He pushes a weekly mantra of extraordinary versus ordinary, and argues that profitability and growth follow when you model the best, not the rest.
March 15–17
movingseminar.com
So I'm sitting here and I'm thinking about a comment that one of my Mastermind members made yesterday as we were kind of going through. He said, you know, Louis, you know, nobody's doing this stuff. And I said, exactly. You know, that's the whole reason why you need to be doing it. You know, a lot of the comments that I see and people asking about, you know, like, what's, you know, what. What's the average profit margin for a moving company? Or, you know, what's the average for this and what's the average for that? You know, the word average is getting thrown around way too much. You know, I would say the average moving company is not something that you should be striving for at all. There's a, you know, big difference between what's ordinary and what's extraordinary. If you're going to be in this business, you need to strive for extraordinary, right? So instead of looking around and saying, hey, you know, what's the average? Or, you know, maybe there's someone in this group or that group, you know, maybe online that, you know, they're doing things and they're saying, hey, here's what I'm doing. Here's what's working for me. Make sure they're performing at a high level, right? Make sure that company's extraordinary. Someone that, you know, you want to model and you want to emulate. You know, there's some great companies out there. There's people doing really big things. You know, whatever level you're at, you know, don't look kind of beneath where you want to be for the answers, right? Look. Look at what the, you know, the people that are crushing it, what are they doing, right? What are the big players doing? And instead of focusing on the average, instead of focusing on, you know, what everybody. The masses are doing, right? Because the masses aren't performing at high levels. You should be striving to be extraordinary. So, you know, when you think about doing something and you're like, not everybody's doing this. Maybe I shouldn't do it. Maybe it's too much. Maybe it's overkill. The masses essentially, is mediocre. You don't want to be mediocre, right? You want to be extraordinary. You want to be at a high level. You want a company that's profitable. You want a company that, you know, you aren't, you know, and just like, you're, you know, creating a job for yourself, right? So just, you know, think with all your actions in this upcoming week, hopefully you're taking some time this weekend to chill, relax, enjoy yourself, enjoy your family. But, you know, think about with everything that you do in the upcoming week, ask yourself, am I being ordinary or am I being extraordinary? Make that your your weekly mantra. Right? So, by the way, if you're not already coming to Moving Sales Academy Live, make sure you get your tickets. Just go to moving seminar.com. it's it's going to be amazing. March 15th through the 17th. But I just wanted, I just wanted to get on real quick and kind of, you know, give you that because I, I want to see you shoot for something big. All right? So go out there this week. Profit in your business, thrive in your life, and go for extraordinary. All right. I'll see you later.
