Louis Massaro argues that the best business book isn't in the business section. Pick personal-development books that tackle your specific challenges, work through them consistently, and you'll learn to operate your mind more effectively. That becomes your unfair advantage.
People ask me all the time, Louis, what's the best business book I should read? I said, you know what, go to the personal development section and look and see whatever you feel like you're struggling with, pick that up, start tearing through those books because once we learn how to operate this, it's the unfair advantage. Game over, right? You're playing at a new level when you start to make your mindset a priority.
