Moving Company Owner's Best Investment

Hey, my friend, it's Louis Massaro, author of 10 Rules of a Profitable Moving Company and founder of Moving Mastery. Listen, if you've been with me for the last 10 weeks, you know that we've been talking about the 10 rules of a Profitable Moving Company, which is my new ebook. If you haven't already downloaded it, I don't know what you're waiting for. Go over to my website, it's free. You'll download it instantly. And today we're going to talk about the tenth and final rule. And that's invest in yourself. This is something that is so important and something that really allowed me to go from where I was 19 years old, I didn't go to college. I started off with two rental trucks working out of a truck rental yard and grew it into a multi million dollar multi location company. We were doing over $20 million a year in business. I was able to sell my companies and you know, it's all because of everything I learned along the way, right? In the last video, I talked to you about the little black book that I used to keep. And every time I had a problem or an obstacle, I would write it down in the little black book. I do that today still, except I put it in my phone, but I write it down in a little black book and I used to keep it in my pocket. Then I would go find books and different ways to find the answers to that. That's what I mean by invest in yourself. When you invest in yourself, once you gain knowledge and once you gain information, nobody could take that from you. So whether you're in the moving business or you get into another business, right, you'll always have that knowledge. So you should really use any areas that you need improvement, any areas that you struggle with, that you know, what you look at and you say, I could achieve this if I knew how to do that. Go learn how to do that. Develop skills. You don't just get into business and have all the skills that you need, right? Even people that come out with MBAs in business, they went to college and they went and got their mba. There's a lot that you learn in that. I'm not taking anything away, but the best education is going through it. The best education is learning and making the mistakes, but then recovering from those mistakes and learning and finding ways to overcome the real life obstacles, obstacles in business. So when I say invest in yourself, I mean I still to this day I read a ton of books, I go to seminars, I take online courses, I have coach and mentor, I Mean, it's something that's so important to me because it accelerates my growth. Right. I can only learn so much from sitting on the couch and watching TV and then going and doing my business every day and just trying to struggle to figure things out. No, I want to go straight to the source. I want to find out if there's something that I need to learn. I. I'm going and figuring out who's the best person to teach it to me and I'm going to learn from them. And that's what I've done and that's what I'm going to continue to do my whole life. You know, whatever I needed to learn, whether it was business process. I mean, I remember that was a big thing for me when I had all my locations and it was a lot of work to manage and just be on top of everything. I was like, wow, I need every single thing to be in documented process. So I learned that. I read books, I took an online course, I hired a consultant and I. And I learned it right? And then it was just something that was part of still to this day, that's something that I have that I can implement into business sales marketing, online marketing back in 2008, period. If you've watched the other videos, you've heard me talk about how I was heavily invested in yellow Pages and then they weren't quite working as well as everybody started to move to Internet marketing, to going online to find movers. Well, you know, I dove into that headfirst. I mean, I wanted to learn everything I could about online marketing. I didn't really want to have a web marketing company telling me what I needed and me just looking at it like it was all, you know, Greek, you know, like I just died. Like I didn't know what they were talking about. And that happened at first, you know, when I first went and wanted to figure out, all right, how do I get my web presence, how do I get my SEO, my pay per click, and how do I get know leads to be coming in all the time. I went, I met with a company, and you know what? I didn't want to be at their mercy. So I took the time and I learned. I went to the seminars again, I took courses, I hired consultants, and I learned Internet marketing inside and out to where I knew it. Right. You know, later on I hired, I had a, you know, when my company was at its biggest, I had seven people in the web web development department that basically were just working on Internet marketing for my companies. And I knew Almost everything that they were doing, but they were doing it. I didn't necessarily have to do it, but you know, they weren't going to be able to tell me, hey, this is going to cost you $30,000 to do this to your website or whatever the case may be. Because I knew, I knew it, right? So the point I'm trying to make, it's not about how much I know. The point I'm trying to make is that you need to invest in yourself. If you're a business owner and you want to take it to the next level, you have to invest in what your knowledge base is, right? If you're an athlete, you have to invest in your body and you have to invest in your endurance, right? And that's what you do. If you want to be a high class, you know, high level athlete, you work on your body. If you want to be a high level business person, you got to work on your mind, you got to work on the skills and the knowledge that you need to go to that next level. Now, I don't know what that is for you, but I could tell you where to find it. It's wherever you're struggling, whatever areas that you feel, you're like hitting a roadblock and it's, you know, and it just seems tough and like it just frustrates you. So maybe you avoid that or maybe you try to work around it or those are the areas that you need to develop some more skills. And you may have built a very successful business on pure will, desire, hustle, hard work. That's how I built mine. And then I realized, you know what, I'm not going to get any further with the hustle and the hard work. It can only get you so far and it's exhausting when you know better ways of doing it. When you learn systems and processes and you go and learn from people that have been there before and done it before, then you start to take it to the next level. I knew that, you know what, I knew where I wanted to take my business and there was nobody out there to provide me with that information for moving. So I went and looked at other industries and then I applied it to my industry. You have to invest in yourself. It's so important. I'm not saying this to try to get you to be in one of my programs or to hire me as a mentor or coach. It's not what this is about, alright? As you know, these are free videos that I put out. I'm giving you advice for your business has nothing to Do. I'm not promoting anything. I'm just telling you that if you want to get to that next level, there's probably certain skills that if you develop those skills, you would get there, right? Maybe you're not confident in a certain area. Maybe your marketing you're not so confident in, or maybe your sales you're not so confident in, or your accounting, you know, we talked about in rule number one, know your numbers. Maybe you're not good with numbers, but you know what? You can become good. You know, I don't like to hear people say like, I'm just not good at that. I'm just not good at that. You're not good at that because you haven't developed the skill for that, right? But you could develop any skill that you want to develop. So my suggestion to you is figure out what's holding you back. You know, get out a pen and paper, right? Figure out what's holding you back. What areas of knowledge that if you learn them, could propel you to that next level. What level of success you trying to get to in your business, what. What's preventing you. If you thought about it and said, hey, I wish I had a person that I could hire that was this or that or knew this or knew that. You know what, Become that person because that'll always be with you, right? So the skills that you want to look to somebody else to hire somebody else to bring into your company, learn them first, then you can bring them in. And then you know, everything that they're doing you, you're on top of it, all right? Invest in yourself. Read some books, take some courses, Learn from people that have done it before. Hire a coach, whatever you need to do. You're the most important part of your business, all right? Your business is you. You are your business, all right? Don't forget that everything that's involved in your business, everything that is what it is today, is all because you dreamt it up and you put it in place. All right? So do yourself a favor, invest in yourself, alright? Make yourself stronger, make yourself more knowledgeable. And that's what's going to really propel your business to the next level. All right? Thanks so much for sticking with me through the 10 rules of a profitable moving company over the last 10 weeks. Again, if you haven't already downloaded the E book, go to my website, download the E book. There's a ton of great stuff in there. I'll see you next week. Go out and profit in business and thrive in life. I'll see you later. Hey, my friend. It's Louis. I hope you enjoyed this episode. Do me two favors. Number one, subscribe to this channel so that you continue to get updates every time I release new training for you. And number two, if you'd like to get ahead a little bit faster and become more profitable in your business, what I'd like to do is give you a copy of my 10 rules of a profitable moving company. These are the same 10 rules that I applied in my business that helped me grow into a multi million dollar business nationwide company. Okay, so all you need to do is click on the link on this page or head over to LouisMissaro.com 10rules. So that's Louis L O U I S Massaro M A S-S S A R O.com 10rules. Just put in your name and email address and I'll email you out a copy. Okay? Until then, every single day, go out and profit in business and thrive in life. I'll see you later.