A short YouTube sales coaching clip by Louis Massaro giving a rebuttal script for customers who object to a mover's higher price. He advises framing moving as a service (not a commodity), emphasizing trained professionals and reduced risk/stress, and suggests asking whether the customer prioritizes price or quality.
Somebody says, you know, price, you know, you're a little bit higher, you know, you want to go into that rebuttal for that, right? You want to be able to say to them, you know, listen, when you're comparing prices for movers, it's really not apples to apples comparison. And what I mean by that is, you know, if you're out shopping for a tv, you could price that TV out at Best Buy and then go check out the same TV at Walmart and see which one's cheaper and buy that. But with movers, it's a service. And in order for me to send you quality trained professionals that are going to move all your belongings without damaging anything and making the day more stressful than it needs to be, you know, we charge a little bit more, Right? What is it that you're actually looking for? Are you looking for the cheapest price, quality movers or both? Right. You've got to be able to have those responses. You can't. Listen, the people that are going to dominate are the people that are not taking no for an answer.
