0:52

Short YouTube clip (Louis Massaro) advising sales teams on handling objections: explain clearly why your pricing/approach makes sense, prepare strong rebuttals, and give reps immediate, easy access to those rebuttals (e.g., at their desks or in the estimate/sales screen). Emphasizes non-pushy explanation and operationalizing rebuttals so reps don't need to search for them.

Chapters

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