A short conversational transcript (Louis Massaro and another speaker) about pricing strategies for peak times: identify predictable busy dates (end of month, Fridays/Saturdays), set higher rates or limits early for those prime dates to capture higher-value bookings, and reduce prices later (e.g., 3–4 weeks out) if demand is lower than expected so you don't leave spots empty at low rates.
You know, it's one of those things.
Where the.
End of the month, you know, it's going to be.
Busy Friday.
Saturday, I'm assuming busy.
Friday, Saturday, you.
Know, it's going to be busy.
So really.
Most of us could go and look at a calendar for the.
Year, and.
In normal circumstances.
Right, you could go, oh, it's.
Going to be busy that weekend. It's going to be busy then. It's going to be busy then. And you could start.
To raise the prices. So I would push.
The limits on some of the days.
Do you end up where at the.
End of the month you're booked up? Yeah, many. Yeah.
So what I would do is start early with raising those rates because you're.
Like, oh, those are prime dates, even if there's nobody on it right now. And then as.
You get to be like four weeks out, three weeks out.
If you're like, oh, we're not booking, then you could always.
Drop it. Right. But at least you filled the first few spots, as.
Opposed to filling all.
The spots at the.
Lower rate and.
Going, okay, we're getting booked. Raise the rate and you get like three jobs at the higher rate. Get all the jobs at the higher rate.
