A short YouTube conversation (Louis Massaro with a second speaker) about small business owners losing sight of their original motivations. The speakers contrast reactive daily firefighting with proactive, intentional work: rediscovering one's "why," being unapologetic about strengths, and building teams to cover weaknesses.
Why do you come here? Why do you get on a plane?
Why do you go to work every day? Why do you deal with the people you deal with? Why do you try to fix systems.
And processes and all the stuff.
That'S proactive? Because the reactive stuff, which is what most people fall.
Into that trap, most small business owners fall in that trap.
Is, I'm.
Going to start the business.
Because I've got this.
Idea of, you know, I'm going to have personal freedom, I'm going to make more money, I work for myself, nobody's going to tell.
Me what to do.
Like, whatever your reason is. And then you get into it, it's like, oh, and then it's just constant reaction, right? The putting out fire shot, right? Like constant putting out fires.
So in order to break through that.
We'Re intentional.
About solving.
Those problems. And now we need to know that we need, like, we need to not.
Be, like.
We need to be unapologetic about our strengths.
And start to build.
On them and empower them and.
Help people get. Get people that could help.
Us in the areas that we're not strong. But we need to.
Come back to our why.
