Louis Massaro argues that leaders must communicate their vision constantly, not just once. Every daily interaction with team members should reinforce it. This consistent clarity across all levels turns vision into a movement that drives the whole company forward.
See, live, and breathe the vision. Okay, your role is to create the vision of where you want to take your company. Okay, you've got to be able to communicate that vision with amazing clarity and consistency. It's not enough to have a meeting and say, here's the vision, guys, here's where we're going. Right? It's every day in each and every opportunity, every engagement that you have with somebody on your team. I'm not being dramatic. I'm not being overly ambitious about this. This is real. This is how you create movements. This is how you get people going in the direction you want them to go. And it's not just for your upper level management. It's everybody.
