A short coaching video by Louis Massaro advising moving company owners facing the off-season to stop reflexively cutting costs and instead channel and focus their resources (time, money, team) toward activities that generate revenue. He emphasizes reallocating marketing budgets to the channels that work rather than broadly cutting marketing spend.
So many times I hear from moving company owners who are, you know, heading into the off season, and they start to how could I reduce expenses? How could we cut back? What is it that we need to do to, you know, get lean and streamline? And the reality is we just need to channel and focus our resources appropriately. So when we think about our resources, we think about our time, our money, our team. Right. The things that we have access to. How do we focus all of that to work for us? As opposed to saying, let's cut back on this, let's cut back on that. Think about your marketing budget, for example. I'll see people cut back on their marketing budget, and I understand the initial instinct because you feel money's tight, but it's about focusing those resources to a place, channeling them to a place that help make you money. So it might not be time to necessarily just cut back on marketing, but. But it could be time, and it should be time to go ahead and actually reallocate those funds to the marketing sources that are actually working.
