Louis Massaro made $800,000 a year from one office, then opened six more locations and made less money. He argues that expansion adds complexity and cuts profits. Better to dig one deep hole than many shallow ones.
Don't assume that more business equals more money, right? I see this happen all the time, and you know, I feel fortunate when I'm able to get in with somebody when they're thinking about maybe opening another location, and I'm able to see where they're at currently and stop them from doing that. Okay, I'm all for expansion, I'm all for growth. However, Just because you open another office does not mean you're gonna make more money. A lot of times you're gonna make less money and you're gonna introduce more complexity into your life and into your business. So don't just assume that you have to go do all these different things to make money. I personally made $800,000 a year off one office, right? That was before I even opened up my 6 locations. So don't think that you have to go reaching outside of what you have right now to make that money, right? I tell people all the time, don't go dig a bunch of shallow holes. Find the one hole that has the oil and the gold under it and dig a deep hole there.
