Louis Massaro explains practical, iterative marketing tactics: use split tests (A/B tests) by putting up alternate pages, compare conversion rates, switch to the better-performing page, and iterate. He warns against repeatedly changing agencies without understanding testing and attributes differences in performance partly to brand effects on conversion. He also promises a hands-on demonstration in a follow-up session.
I'm working with a client. It's like, you got to get a different page. You got to do a split test. Put another page up, see which one converts better. Okay, that one converts better. Switch to this one, then do a new version. Right? Split test those. I'm going to show you guys how to do this all tomorrow in an easy way. That if you know how to post on Facebook or just like on Facebook, you could do all this stuff yourself or. Or at least be educated enough to. When you do hire an agency, you know how to have that conversation with them. I see people all the time go from this marketing agency to that marketing agency to that marketing agency to that marketing agency, and they're like, well, that one's not working. I'm gonna try this one. This guy told me it's working. Cause somebody in a group or somewhere be like, oh, they're working for me. And then they move over there, and then it's still not working. So they move to somebody else, and they move to somebody else. We want to make sure that you understand that your brand makes a big, big difference in that conversion.
