A short motivational video segment by Louis Massaro arguing that clarifying and strengthening your "why" (your emotional motivation) makes it easier to discover the "how" (the steps to achieve goals). He links weak motivation to procrastination and suggests framing business goals so you avoid unpleasant work and recurring fires as a strong why.
We're always looking for the how, right? But the how gets really easy when the why gets stronger, right? When you need to do it, when you are emotionally drawn to that outcome that you want. How did you. You'll figure out how. You guys are resourceful. You've been through stuff before, right? You figured out the how, so you get to a point where you've got it and you've got to change the why, right? If you're not feeling motivated, if you're procrastinating, if you're just like, I don't feel like doing it, what's that why, right? And maybe the why to go dive into your business and get everything dialed in is so that you don't have to deal with that shit anymore. You know, That's a pretty big why. Like, why not keep this business running, making money, but not do all the things I don't want to do and have all the fires prevented and handled right? That could be a big enough why.
