YouTube excerpt in which Louis Massaro recalls growing up in South Florida and the impact of Hurricane Andrew on local building codes and his own business. He describes how the storm exposed vulnerabilities, prompted changes in mindset, habits, and lifestyle, and frames hardship as a painful but strengthening experience—offering encouragement to listeners facing difficult times.
You know, I grew up in South Florida. All the building codes, everything changed once Hurricane Andrew came through and demolished a whole area of South Florida. They weren't built to withstand the storm. My business wasn't built to withstand the storm. And it felt like the perfect storm. But I went in, I thought about it differently. I focused on it differently. I changed my lifestyle. I changed my habits. So I know that there's tough times right now for many of you, and I know there's some tough times on the horizons for many of those that don't change. But it is the thing that makes you stronger. It is the thing that really lets you earn your stripes in this business. And it sucks, and it's not fun. And I wish I had something like this to guide me through it. At that time.
