Louis Massaro reflects on his recent summer in Flagstaff, Arizona, and re-considers his long-term ambitions. He recounts that at 19 his goal was to open 50 locations, but after repeated setbacks and criticism he shifted focus toward giving back and building a legacy of transforming the industry for his children.
So I spent this summer we got a place in the mountains in Flagstaff, Arizona. And so I spent this summer thinking about what do I want to do? What do I do? And what I realized is when I started out at 19, my big ambitious goal was I'm gonna open 50 locations. Right? That was my thing. But you get punched in the gut a bunch of times. You get told that what you're doing is wrong. You know, it. It hurts your confidence and your ability to do it. I'm just gon give. Give back to others. Why? Because I want to know that at the end of the day, my legacy doesn't end. Doesn't talk about my father, doesn't talk about my case, but talks about how I transform this industry. I know that sounds grandiose, but that's the level of legacy that I want to think about. That's the thing I want my kids to think about.
