Louis Massaro identifies three capabilities that close the gap between where you are and where you want to be: financial literacy after his own bankruptcy, resilient leadership when things fall apart, and shifting from Yellow Pages to modern lead generation. Recognizing the gap and building these skills deliberately is what separates success from stagnation.
Everything you want is about, I'm here, I want to go here. Okay, there's a gap. Gotta close the gap, right? How do we get from here to here? So we do that by developing the capabilities, right? For me, I was in this place of, you know, couldn't even file bankruptcy, needed to get out of it. I needed to develop the understanding of how to know my numbers. How to manage cash flow, right? How to stay a leader and maintain that vision and that mindset even though inside I was dying. I still had to lead my team. I had to learn internet marketing and how to go generate leads. For 7 years I cut a check, the yellow page, and the phone rang, and I sat back with my feet on my desk and it was easy. Now things changed. I had to develop those capabilities.
