Louis Massaro25 Years of Moving Industry Mastery | Founder of MoverOS™

The Lesson That Changed Everything

25 Jul 2025 · 1 min

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Louis Massaro explains his "profit and thrive" mindset: balancing making money in business with thriving in life. He describes using this lens to assess new opportunities (partnerships, investments, startups) and contrasts his younger impulsive approach with his current evaluative stance. He reflects on past neglect of mindset, health, and relationships, notes he was lucky not to have a family then, and expresses gratitude for having learned this lesson before his two young children (ages four and 20 months).

Chapters

And so I started to look at everything through this lens of I've got to make money in my business, but I've also got to thrive in my life. And that's where this profit and thrive comes from. And now it becomes how I look at everything through that lens. I get opportunities left and right that come across. Partnership deals, investment opportunities, new startups, all of this. And every time my younger self would have chased down that opportunity, oh, you don't understand. This is big. I look at it and say, okay, well, what's that going to do to the other areas of my life? And luckily, when I went through this period of time where I wasn't taking care of my mindset, I wasn't taking care of my health, I wasn't taking care of my relationships, contribution, anything, when I was flying back and forth to fix all my offices, luckily I didn't have a family at that time. So I got two little ones now four and 20 months. And I can't imagine being in that place with them. I'm so grateful that I learned this lesson about life early on.