A short video by Louis Massaro arguing that marketing and lead generation are essential for growth in a moving business. He uses self-sufficiency and farming analogies (growing your own food, fertilizer) to emphasize dialing-in marketing, paying for expertise when needed, and how marketing amplifies repeat and referral customers into exponential growth via reviews and added exposure.
How well would you say you're doing in marketing? Right? Knowing how to generate leads, how to be self sufficient? Right. How are you going to be self sufficient? If we were, you know, if you couldn't go to the grocery store and shop, how are you going to learn how to grow and farm and all your own food? We need to be able to get our own leads or we're just always, you know, or find someone that can do it and pay them really well and not be afraid to cut that check to get them to do it. Right. So we've got to make sure the marketing is dialed in because it is the lifeblood. If you've got repeat and referral customers and that's your business and you're rocking and you're good and you don't want to grow, you're in a great spot. But if you do want to grow, just think about what adding a little. This is the fertilizer, right? This is the fuel. You add a little bit of this to it and now all these customers that you're making happy that that are repeats, referrals are giving you reviews, that starts to grow exponent.
