Think Like a Millionaire Mover

So where do you start? Right? That's the question I get so many times, like, where should I be focused in my business right now? And the first thing you need to make sure that you're doing is providing quality service, right? You need to make sure you're going out there and your customers are happy with the service you're providing. Otherwise, everything else is just a waste of time. Right? Once that's on point, you need to make sure that you have consistent sales coming in, period.

All right?

Most moving companies, one of their biggest expense is marketing. If you're spending huge amounts of money on marketing, you need to make sure that once it comes into your business, do you have a solid sales process to run it through? All right? There's a big difference. You know, two companies could be spending the same amount of money in marketing, right? One company could have a solid sales process. The other company could just kind of answer the phones, call back some leads, and just kind of, you know, take it a little nonchalant. What do you think the difference in their revenue is going to be? What do you think the difference in the amount of money they spend in marketing versus the amount of money that they bring in is going to be?

Right.

People ask me all the time, how did you build a company up to $20 million in book moves per year? It's simple. Sales, how else?

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There's no magic bullet for marketing, right? Everybody thinks there's this magic bullet. That's the question. What are you doing with marketing? Where should I be marketing? Marketing's important, but it's about just as important as getting gas for your car. You need it to run, but for the most part, we all have access to the same gas, right? You could all go to the gas station and, you know, pick one of the three options. It's the same thing with marketing. We all have the same access to the same leads, the same adwords, the same direct mail. It's all the same stuff. So it's not really the marketing. It's what happens after the phone rings, after you receive that lead. That's where the money's made. Think about it for a minute. What. What would increasing your booking percentage by 5% due to your bottom line, right? If you currently are booking, you know, at 20%, meaning you get a hundred leads or opportunities, and you book 20 of them. What if all of a sudden you were booking 25 of them per day, per month, per week, whatever it is for you, what would that do to your bottom line, Right? When you could take the same amount of marketing spend and book more moves with it. That's how your profits go up. That's how you take home more money. That's what it's all about, right? You don't want to not spend money on marketing because you're scared that you're going to lose money. You want to be able to spend the money on marketing knowing confidently that it's coming into a system that's solid, into a system that's built with the proper follow up, the proper sales scripts, the proper management, right? Once you have that, that's when you have the confidence to grow. You know, for me, it wasn't until I knew my numbers, it wasn't until I knew my marketing report and what each source of marketing was really bringing in that I had the confidence to say, you know what, let's ramp it up, let's take this to the next level. Because I feel confident in my sales process. Not in the salespeople, they were good, but the salespeople could be replaced because the process is strong, right? I had that. I spent the money on marketing knowing confidently that my sales process was going to run the way I needed it to run. Once you have that, listen, it makes everything else easier. You've had times where jobs are just being booked and it just feels like you're getting flooded with new business. I hope you've experienced that. You've also had times where it's not coming in. But imagine if you could have more of those times. Imagine if you cannot be worried about paying the bills. Imagine if you could be taking home more than you really wanted to be making initially when you started your business. It solves a lot of problems, right? Money doesn't buy happiness, but it can solve problems, all right? Because if you have a problem and you could cut a check for that problem, the problem goes away. Everybody wants to grow their business, everybody wants to make more money, everybody wants to get to the next level. It's those that are willing to take the steps, those that are willing to take the action that's necessary to get them there that are going to make it happen, right? So many people talk about, yeah, I'm ready to build my business, I'm ready to do what it takes. But you know what? They don't want to put the steps in place. They don't want to put the processes in place. They don't want to make that one tiny step forward in the direction of success. So they're going to stay where they're at. One of the smartest things I Ever did for myself and for my business was to accept the fact that I didn't know everything, right? To go out there and learn to get myself a coach and a mentor and, you know, find people that could help give me perspective on things and show me something different that I wasn't currently seeing. That was huge for me, right? And this is after I was already successful in my business. But you know what? I wanted to go further. In order to go further, you can't continue to do the same things that you're doing, right? And there's a lot of people out there with a lot of information. You don't have to listen to me, but, you know, get yourself a new perspective. Get someone that could help shed some light on some new ways of doing things. Because you know what? It might not be their way that you follow, but maybe they get you thinking about something that causes you to think of a brilliant idea that skyrockets your business. All right? But you have to first start with believing that you can get to that level. You have to first start by believing that you're a millionaire mover. All right? When I was 19 and I started my company, in my head, I was a millionaire mover. I didn't have two nickels to rub together, but in my mind, I knew that that's where I was headed, all right? Every day, I knew that's where I was headed. And with a few years, by the time I was 22, 23, I was a millionaire. I don't say it to impress you. I say it to show you what's possible. And I say it because if you're believing that, it's so hard and this is so difficult, and I can't make money in this business, that's the results you're going to get, right? But if you know and you believe that you can do it and you're willing to put in the work and put in the steps, one step at a time, you can make it happen. All right? I want to show you what's possible. All right? You can get there.

Hey, my friend, it's Louis. I hope you enjoyed this episode. Do me two favors. Number one, subscribe to this channel so that you continue to get updates every time I release new training for you. And number two, if you want to learn how I took my company from working out of a truck rental yard with two rental trucks to $20 million a year in business, what I would love to do is train you on the six stages of a moving company sales machine. These are the same six stages that allow me to take my one man show doing everything myself company to a level where we were booking 12,000 moves a year and I would love to train you on that for free. So regardless of what size you're at now, these are the same six stages that you're going to need to follow if you want a consistent flow of business coming into your moving company. All right, so all you need to do is click on the link on this pa, put in your name and email address and I'll meet you back here for the training. Or go to louismissaro.com sixstages that's Louis L O U I S Massaro M A S s a r o.com sixstages put in your name and email address and I'll meet you right back here. And we're going to go through these six stages on how to build a sales machine in your company. Alright? So until I see you back here for the free training, go out there every single day. Profit in your business, thrive in your life. I'll see you soon.