Louis Massaro says businesses boost profits by raising service standards and then selling that improvement. You need to weave the better service into your marketing, sales scripts, and estimates so customers actually notice it.
So in order to reach high levels of profit, in order to reach high levels of customer satisfaction, we've got to raise the standard of our service, and then we've got to sell that service. And when I say sell that service, that doesn't mean, you know, come on, book with us. Book with us. Book with us. It means no, we're going to weave in all the messaging that we need to weave in, in all of our marketing copy, in our sales scripts, in our emails, and our estimates to where we're giving them exactly what they need, and at the same time, it's forcing us to elevate our service.
